Unable To Sell Their Neutra Home, Vidal Sassoon & Wife Ronnie Update It Instead.

Vidal Sassoon Neutra Home
above: Ronnie and Vidal Sassoon renovated the Singleton House, built by architect Richard Neutra in 1959; this photograph replicates a classic image of the property by Julius Shulman.

In the 2011 April issue of Architectural Digest, the magazine featured the Richard Neutra home by the legendary mid-century modern architect. The iconic house, named the Singleton Home, had been owned by Vidal Sassoon and his wife Ronnie since 2004.

Vidal Sassoon Neutra Home

Vidal Sassoon and wife Ronnie

Originally built in 1959, the Bel Air home, designed to be at harmony with nature and situated on Los Angeles’ Mullholland Drive, has been on the market several times. It was listed by Sotheby’s in 2007 for $25 million with a subsequent price drop to $19.5 million and in 2009 the home was listed yet again by the Westside Estate Agency for $14.995 million. With no viable buyers, the master of the “bob”, Vidal, and wife Ronnie opted to take the home off the market and renovate it instead.

The home as it appeared when for sale in 2007:
Vidal Sassoon Neutra Home

The Cutting Edge Text by James Reginato/Photographed and Produced by Todd Eberle, published April 2011 in Architectural Digest : Vidal Sassoon and his wife, Ronnie, reinvigorate an iconic Richard Neutra house in the hills of Bel Air.

Vidal Sassoon Neutra Home
above: The pool terrace is furnished with teak chaise longues by Timothy Moynihan; they are modeled after a 1941 design by French modernist Charlotte Perriand.

The garden stones were reportedly put in place by sculptor Isamu Noguchi when the house was built. The relationship between hair and architecture has perhaps not been properly appreciated. But a visit with legendary stylist Vidal Sassoon and his wife, Ronnie, rectifies that. “My whole work, beginning in the late 1950s, came from the Bauhaus,” explains Vidal, whose geometric, easy-maintenance cuts sparked a revolution in hair. “It was all about studying the bone structure of the face, to bring out the character. I hated the prettiness that was in fashion at that time.

The couple at home with their Shih Tzus, Lulu, left, and Yoyo

“Architects have always been my heroes,” he adds. “I could not have been more honored than when I met Marcel Breuer and he told me he knew my work. And Rem Koolhaas said he had one of my original cutting books in his library.” Fittingly, this conversation is taking place inside the couple’s Los Angeles home, a seminal work by modernist master Richard Neutra, which they recently restored. Known as the Singleton House, it was commissioned in the mid-’50s by industrialist Henry Singleton for a site on a spectacular peak atop Mulholland Drive. Views from the property take in the Pacific and the shiny skyscrapers of downtown, as well as the desert and San Gabriel Mountains.

above: The kitchen features a Saarinen Tulip table and chairs by Knoll and built-in cabinets by Neutra; the hanging cabinet and stool are by Jean Prouvé.

When Ronnie, like her husband a passionate architecture buff, first saw the house it was in dire shape, though the Singleton family had done their best to maintain it. After relocating in 1969, they had rented it to a series of tenants, then put it on the market in 2002, three years after Henry’s death. The 4,700-square-foot house languished unoccupied—its systems too rudimentary (there was no air-conditioning, just Neutra’s ingeniously designed cross-ventilating windows) and its bedrooms too small and dark for contemporary families—until the Sassoons purchased the sleeping beauty. They were living between London and Beverly Hills at the time and bought the home as an adventure, one they weren’t completely sure would be positive. Indeed, just two weeks after the closing, in 2004, part of the roof collapsed, and a few months later a huge chunk of the property slid into a neighbor’s yard. But Cincinnati-born Ronnie, who had worked as a fashion designer and an advertising executive before she married Vidal almost 20 years ago, was committed to the project and immersed herself in a study of Neutra’s work. She pored over images of the Singleton House taken by Julius Shulman (1910–2009), the preeminent architectural photographer of Los Angeles. “They were my bible,” she says.

Vidal Sassoon Neutra Home
above: Turning the World Upside Down (1996) by Anish Kapoor stands in a courtyard; the 1954 Loop chairs are by Willy Guhl.

Little did she know how much she’d need the visual documentation. The Sassoons discovered that, due to dry rot and modern code requirements, they would have to do extensive rebuilding. Working with contractor Scott Werker of GW Associates of L.A., they replaced damaged ceilings and poured new terrazzo floors, and they removed a number of walls in order to create larger, brighter interior spaces. They also added a master bedroom suite, which Ronnie designed with Werker and building planner Tim Campbell.

Vidal Sassoon Neutra Home
above: A gallery displays works by, from left, Étienne Hajdu, Ellsworth Kelly, and Lucio Fontana; the benches are by Perriand.

Although the Sassoons made use of Neutra’s original materials and vocabulary to an astonishing degree, the changes were considered sacrilege by some design purists. Ronnie, however, is unapologetic: “Unless the house is a museum, or you only spend a few weeks a year there, you just can’t live this way today. And given how valuable the land is, the house would have been torn down.”

above: The living room is an album of modern classics, including Visiteur armchairs by Prouvé, a Perriand cocktail table, and, over the fireplace, Alexander Calder’s Escutcheon (1954).

When the renovations were complete, the couple turned to decorator Martyn Lawrence-Bullard, a close friend, for advice on the interiors, particularly upholstered pieces and textiles. “Ronnie and Vidal both have such an amazing eye,” says Lawrence-Bullard. “They bought great midcentury French and Italian furniture, including important pieces by Charlotte Perriand and Gio Ponti.” The Sassoons happily decamped from Beverly Hills (“It’s just a shopping mall now,” scoffs Vidal) and moved up to Mulholland. “It’s still the Wild, Wild West up here,” he notes. “We have bobcats and mountain lions.”

Vidal Sassoon Neutra Home
above: Yoyo poses on a fur-throw-covered platform bed, which is original to the house; the armchair is vintage Osvaldo Borsani, and the sculpture is a 1964 piece by Harry Bertoia.

Serge Mouille sconces flank Concetto Spaziale, a 1963 Fontana painting. Though he just celebrated his 83rd birthday, Vidal radiates the energy and agility of a man decades younger. His extraordinary life is the subject of the recent feature documentary Vidal Sassoon: The Movie, which tells the story of his rise from East London orphan to hair-care god. Remarkable footage, particularly from the ’60s, illustrates the epic cultural changes of that decade.

above: Ronnie designed the terrazzo tub in the master bath. The 1950s stool is by Perriand, and the chair is an Erwine and Estelle Laverne design; the towels are by Pratesi. “It was total euphoria,” he recalls. “And Ronnie brought back some of that with this house.” He glances her way, only to see her brush off the compliment. “It’s true, darling,” he insists.

images and text courtesy of Architectural Digest
The redfin details of the house