If you’re a regular reader of this blog, some of the murals and products from this site-specific installation may look familiar to you. As big fans of Maurizio Cattelan and Pierpaolo Ferrari’s Toiletpaper, we’ve featured their collaboration with Lavazza and their ad campaign for OK Cupid as well as highlighting tons of their collaborative products with Seletti in our Amazon shop, many of which use this same imagery.
Toiletpaper Street Murals and Products
At this year’s Milan Design Week, one of the most famous Italian artists in the world, Maurizio Cattelan (of the notorious duct-taped banana and giant FU hand), along with photographer Pierpaolo Ferrari transformed the facades of historic houses at number 4 in via Balzaretti with 500 square meters of wild murals turning it into “Toiletpaper Street”.
Adding to the first and now famous “house with lipsticks” which houses the Toiletpaper headquarters, it’s intended to be a permanent piece of public art. The murals represent many of the brand’s iconic images from their magazine, products and previous collaborations.
The Lipsticks, Flowers with eyes and other graphics like Trumpets, French Fries, Snakes, Polka Dots, Mouths are from the magazine and appeared in the Seletti Wears Toiletpaper Collection. These and more are highlighted on both the building exteriors as well as the interior installation showcasing their decor, furniture and design.
The project “Toiletpaper Street dreamed with Organics by Red Bull“- was created in collaboration with the architecture studio All Out Lab and the decorators Maura Boldi, Alessandra Didone, Federica Ghio, Angelo and Alberto Pennocchio.