“The Dress” Drama, Celebs, Brands and The Frock (Which Comes in 4 Colors).

The Dress Drama

Unless you were ‘off the grid’ for the past 24 hours, you had to have read, engaged in or at least heard about the color controversy surrounding #TheDress.  Now that we know the dress actually is Blue and Black, here’s a bit about the dress drama (#Dressgate) and the frock itself. Including the fact that it comes in 4 color variations, none of which are White and Gold.

How It Began

Initially posted by musician Caitlin MacNeill on Tumbler with the caption “guys please help me – is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the fuck out”, the photo set off a global controversy.

the dress original tumblr post
A screen grab of the initial posting about #TheDress

I saw White and Gold. Definitively. I was convinced and adamant. My confidence coming from years of choosing the exact colors for ink printing with percentage breakdowns of CMYK and digital designing with hex colors. I prided myself on being able to spot whether there is too much yellow in that red or too little black in that pink and confirming my guesses with Photoshop and color channels. So when I learned that the dress was actually Blue and Black, I was not just thrown, I was totally freaked out. “Have people been seeing my work the way it was intended? When someone doesn’t like my color choices, is it because they see them differently than I do?”

kim kardashion west tweet about the dress

It wasn’t a trick, nor a magical gif that changes colors. It didn’t matter what your brightness settings were or on which device you viewed the image. So why were half the people seeing the dress as White and Gold, while the other half were seeing it as Blue and Black?

Theories

There were online discussions of rods and cones. Aging eyesight and youthful eyesight. Wired offered these possible explanations  and Vice magazine asked Dr. Jay Neitz, PhD, a color vision researcher at the University of Washington (who, by the way, saw it as White and Gold initially).

It wasn’t until I read the Vice magazine article online and scrolled back up to view it again that the dress appeared as Blue and Black to me for the first time. It was fascinating. It was as Blue and Black as it had been White and Gold to me prior. Now I saw how Team Blue and Black and Team White and Gold could both be so certain.

I believe it was seeing the second image of the dress being worn at the wedding (shown below) and then viewing the first image again that changed the way my brain saw it. The same held true for Dr. Neitz.

"The Dress" from the dress drama worn to wedding

Neither article was positive about the explanation and instead offered up some theories.

Celebrities Weigh In.

The internet is having a great time with #TheDress. Various memes, articles and tweets have been hilarious.

Here’s how a few celebrities weighed in on Twitter:
Anna Kendrick "The Dress" tweetTaylor Swift "The Dress" tweettweets about #THEDRESSMindy Kaling #thedress#Thedress thread on twitter

Brands Respond
Adweek’s adfreak published a fun post here about how various brands such as Lego, Duracell, Guinness and other’s playfully responded to the color question. Here are a few responses.

LEGO:
LEGO The Dress tweet

JC Penney:
JC Penney respond tweet #Thedress

Pizza Hut:
Pizza Hut tweet response

Coca Cola:
Cocsal cola tweet about The Dress

Clorox:
Clorox tweet The Dress

So, what about the actual dress?

the roman bodycon dress that started the drama
the roman bodycon dress that started the drama

The knee-length dress is from Roman Originals in the UK. It is made of 8% Viscose 27% Polyamide and 5% Elastane. The lace Bodycon dress features a keyhole back with a concealed zipper and costs £50.00. In addition to the Royal Blue version, it is available in Ivory, Pink and Scarlet – each with black lace. (Sorry no White and Gold).

70931ivo_zoom070931pin_zoom070931sca_zoom0

roman originals bodycon dress drama

Style: 70931
Fabric: 68% Viscose 27% Polyamide 5% Elastane
Care: Dry Clean Only
Sleeve Length: Knee Length Dresses
Length: N/A

Screenshot 2015-02-27 09.28.47

Buy the dress here

Thanks to Roman Originals for images and information about the dress.

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