The Helvetica Hotel, From Soap To Signage – And A Little History.

The Helvetica Hotel

For an independent study, Jung Hwan (Albert) Son, a senior communication design student at Parsons the New School for Design, decided to create and brand a hip and trendy hotel – inspired by the Helvetica font. Below are the elements he designed for his concept of the Helvetica Hotel. (more…)

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A Hole In G. Ollie Willis Designs A Typographic Golf Course.

Leicester born London based Designer Ollie Willis challenges the precision, patience and frustration common in the game of golf with a mini golf course in the shape of the letters of the alphabet. By creating a typeface that uses the curves, 45º and 90º angles that are present in mini golf courses, the letters can be made into interactive structures pairing the processes of golf and design to become a 26 hole course. (more…)

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