Matterhorn is Lit Up With Messages of Hope For The Whole World.

Matterhorn light projection

The Matterhorn has always been a symbol of Switzerland and a place of strength and stability. Zermatt is convinced: society must stand together and be strong as the Matterhorn and let the storm pass. On behalf of Zermatt and the ongoing global pandemic, light artist Gerry Hofstetter has illuminated the mountain with global messages of hope nightly since March 24th. Read more

Empire State Building Projects Fashion Images Over Manhattan

Elizabeth Taylor, Audrey Hepburn and Marilyn Monroe were just a few of the beauties who peered out over New York on Wednesday night as giant illuminated projected images on the Empire State Building. To celebrate the 150th Anniversary of the fashion and style magazine, stills from the pages of Harper’s BAZAAR lit up the Manhattan sky. Read more

Saks Fifth Avenue’s Dramatic 3D Light Projection Holiday Show and YETI Holiday Windows

On Monday, November 25, Saks Fifth Avenue‘s flagship store came alive with the unveiling of its iconic holiday windows and the debut of its Snowflake Spectacular, a dramatic 3D light show projected onto the façade of the building. Read more

Fashion Show Fairytale Light Projection. Franck Sorbier Haute Couture AW 2012.

franck sorbier light projected couture

Fashion designer Franck Sorbier put on more than a fashion show at Paris Fashion Week, he put on a narrative light show.

Franck Sorbier Light Projected Couture

The French designer used light projection on the backdrops and upon a single white gowns to recount a French fairytale written in 1695 by Charles Perrault with his newest Autumn/Winter Haute Couture collection.

Donkey Skin (Peau d’Ane)is the story of a widowed king set on marrying his own daughter, who escapes his clutches by demanding a series of impossible gowns; the color of the sky, moon or sun.

Two dresses represented canvases for the high-tech presentation. An off the shoulder white ball gown and a sculptural black dress with the pointed headdress of the sorceress:

As the model clad in the white gown represented the Princess, images flashed on both the backdrop and the gown itself to tell the narrative of her desire to flee.

There’s a happy ending, though. As she falls in love with a prince, a beating heart appears on a blood red gown:

..transforming into a white dress with butterflies fluttering up and away, into the blue skies and beyond:

“The collection is a bridge between the past, the present and what the future could be,” explained Franck, who had teamed up with the software giant Intel for the high-tech side of the project.

“It’s about how with a little imagination you can bring together two worlds that are diametrically opposed,” he said. “And it is about how we can take haute couture into the future to ensure it survives.”

The finale featured pieces from Franck Sorbier’s past collections to serve as reminders that The nature of couture is timeless:

Thanks to hello magazine, reuters and the associated press for images and information

The Complete Fairy Tales of Charles Perrault

Franck Sorbier

Bombay Sapphire’s New Ad Campaign is Projected & Infused with Imagination.

A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand’s story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste. Read more

A Paper Theater Brought to Life With Light Projection. The Ice Book By Davy McGuire.

the ice book

Davy McGuire is a director of film, theater and video art. He creates productions for stage, screen and exhibition spaces that blend elements of film, animation, theatre, puppetry, installation art and good old-fashioned illusions. Read more