Air New Zealand Markets The Heck Out Of The Hobbit With Wrapped Planes, A New Website, An Air Safety Video, And Lots of Extras.

The Airline of Middle Earth

With the upcoming release of The Hobbit: An Unexpected Journey (the latest of the J.R.R. Tolkien movies, all of which have been filmed in New Zealand), Air New Zealand has pulled out all the stops to market itself as ‘The Airline of Middle Earth.’

The Airline of Middle Earth

The Airline of Middle Earth

wrapped airplane

air new zealand

above: their website design reflects the imagery from the movies.

With a fully wrapped plane in the movies’ graphics, on board promotional items like hairy socks, sleeping masks and usb drives, a baggage carousel made to look like The Shire and a Hobbit-Inspired inflight safety video.

The Baggage Carousel:

The Hobbit baggage carousel

The Hobbit baggage carousel air new zealand

The Hobbit baggage carousel

The Socks:
hobbit socks air new zealand

The Sleeping Mask:
hobbit sleeping mask air new zealand

The USB Drive:
hobbit usb drive

The Commemorative Pin:

The Safety vests worn by airport ground crew officials:

The Wrapped Plane:
hobbit plane

wrapped plane

promoting lord of the rings

middle earth air new zealand

In addition to all the above, Air New Zealand partnered with WETA Workshop on a brand new Hobbit-inspired Airplane Safety Video which actually has a cameo by Hobbit director and Oscar winner Sir Peter Jackson.

Hobbit-inspired Safety Video

The film, titled An Unexpected Briefing in reference to a chapter from The Lord Of The Rings novel, shows an aircraft packed with hobbits, dwarves and orcs preparing to take flight.

Hobbit-inspired Safety Video by peter jackson

Oscar winner Sir Peter makes a cameo appearance as a Gollum-inspired creature before disappearing after finding The One Ring on the floor and slipping it on:

peter jackson in Hobbit-inspired Airplane Safety Video

Flight attendants are dressed as elves and wizards as they take their passengers through a list of safety instructions, all of which are inspired by the J.R.R. Tolkien novels.

air new zealand movie promotion

Gollum is seen prowling the aisles as Tolkien’s great-grandsons Mike and Royd Tolkien argue in the front row, and actor Dean O’Gorman, who plays Fili the Dwarf in the movie, demonstrates safety equipment.

behind the scenes:

The movie The Hobbit: An Unexpected Adventure officially opened December 14th.

all images courtesy of Air New Zealand