Advertising co-workers and longtime friends friends Matt Moore and Jason Kreher created a fun project inspired by Schadenfreude, the pleasure one derives from the misfortunes of others. Only it has a sweet twist. SchadenFreezers Bitter Popsicles have wooden sticks that reveal snarky, random and mean-spirited thoughts when melted.

SchadenFreezers Bitter Popsicles

Sadism on a Stick. The nasty ice pops cross the line of political correctness, so if you are easily offended, this is not for you.

After compiling a collection of animated gifs on their tumblr site, Matt Moore and Jason Kreher are launching their first book about on June 1st. Their new 128 page book SchadenFreezers!: 56 Cruel Jokes in 12 Fun Flavors features a foreword by comedian Anthony Jeselnik and is available for pre-order here.

*Schadenfreude (/ˈʃɑːdənfrɔɪdə/; German: [ˈʃaːdn̩ˌfʀɔɪ̯də] ( listen)) is pleasure derived from the misfortunes of others.[1] This word is taken from German and literally means “harm-joy”. It is the feeling of joy or pleasure when one sees another fail or suffer misfortune. It is also borrowed by some other languages. An English term of similar meaning (but with no noun equivalent) is “to gloat”; which means to feel, or express, great, often malicious, pleasure, or self-satisfaction, at one’s own success, or at another’s failure.[2] (wikipedia)