How To Say Those Fashion Designers’ Names. Properly. [video]

Proper fashion pronounciation hero IIHIH

You’ve seen them in writing, on hang-tags and in ads, but don’t dare utter the names of Azzedine Alaia, Hussein Chalayan or Fausto Puglisi aloud for fear of mispronunciation. This sexy and eye-catching 3 minute video pronunciation guide from i-D, How To Pronounce The Hardest Names In Fashion, will change that and have you be impressing your fashionable friends in no time.

Proper fashion pronounciation7 IIHIH

A playful take on pronunciation teaches you how to speak your international fashion alphabet, from Azzedine Alaïa (AH’ZE’DEEN AH’LAI’AH) in Paris to Zegna (ZEN’YA) in Milan. The video, from i-D, features the models wearing the clothes of the designers whose names they are pronouncing. Full credits after the video.

Models and Fashions:
Juliana Schurig wears dress Azzedine Alaïa.
Grace Bol wears jacket Balmain. Harness Atsuko Kudo. Shorts American Apparel. Ring Ming Yu Wang.
Liu Wen wears dress and hat Hussein Chalayan. Ring Bliss Lau.
Alana Zimmer wears hat and dress Ann Demeulemeester. Necklace Alexis Bittar. Rings Maria Black.
Esmerelda Seay-Reynolds wears shirt Erdem. All jewellery Eddie Borgo.
Samantha Gradoville wears top and skirt Fausto Puglisi. Cuff and ring Maiyet.
Soo Joo Park wears dress Givenchy by Riccardo Tisci. Necklace and cuff Ming Yu Wang.
Grace Bol wears scarves and gloves Hermès.
Tao Okamoto wears jacket and skirt Issey Miyake. Hat Philip Treacy.
Juliana Schurig wears headpiece and top Junya Watanabe. Cuff Alexis Bittar.
Miles McMillan wears all clothing Kris Van Assche. Ring Blue Bayer.
Alana Zimmer wears scarf Loewe. Harness Zana Bayne. Ring N. Historiae.
Josephine Skriver wears bag Moschino. Earrings N. Historiae.
Grace Mahary wears all clothing Nike.
Esmerelda Seay-Reynolds wears top Ostwald Helgason. Necklaces Florain and Virzi + De Luca.
Sigrid Agren wears all clothing Proenza Schouler.
Marcel Castenmiller wears all clothing Alexander McQueen.
Miles McMillan wears all clothing Comme des Garçons.
Hanne Gaby wears all clothing Saint Laurent by Hedi Slimane. Cuff and rings Asea.
Liu Wen wears top Thierry Mugler. Earrings Vanessa Gade.
Armando Cabral wears all clothing Umit Benan. Bracelet Delfina Delettrez. Ring Uncommon Matter.
Lindsey Wixson wears all clothing Versace. Necklace Erickson Beamon.
RJ King wears shirt Walter Van Beirendonck.
Xiao Wen Ju wears dress Chanel. Glove La Crasia.
Tilda Lindstam wears dress and gloves Yohji Yamamoto. Ring Circa Sixty Three.
Sigrid Agren wears shirt Z Zegna.

Production Credits:
Director Barnaby Roper at Cadence NY
Executive Producer Neil Cooper at Cadence NY
Producer Nina Qayyum at Cadence NY
Casting Larissa Gunn for PRODn at Art + Commerce
Post Production Modern Post
Music Tristan Bechet at Cadence NY

Stylist Michelle Cameron at Frank Reps
Hair Peter Gray at Home Agency L’Oreal Paris Hair Expertise
Make-up Lisa Houghton at Tim Howard
Nail Technician Dawn Sterling at Melbourne Artists Management
Head Pieces Peter Gray and Takayuki Shibata
Styling Assistant Regina Chan
Hair Assistant Diana Macaluso, Ryan Mitchell, Helen Reavey
Make-up Assistants Michael Chua, Kento Tsubo, Mami Lizuka
Fashion Interns Danya Christison, Orlando Cordero

Executive Producer Eddy Moretti
Executive Producer Shane Smith
Executive Producer Suroosh Alvi
Executive Producer Andrew Creighton
Global Head of Video Danielle Bennison-Brown
Associate Producer Jack Robinson

Subscribe to i-D on YouTube here