How To Say Those Fashion Designers’ Names. Properly. [video]

Proper fashion pronounciation hero IIHIH

You’ve seen them in writing, on hang-tags and in ads, but don’t dare utter the names of Azzedine Alaia, Hussein Chalayan or Fausto Puglisi aloud for fear of mispronunciation. This sexy and eye-catching 3 minute video pronunciation guide from i-D, How To Pronounce The Hardest Names In Fashion, will change that and have you be impressing your fashionable friends in no time. Read more

A-Z of Dance Video Promotes A New Hybrid Denim from Diesel.

a-z of dance hero alt IIHIH

To demonstrate the flexibility of Diesel brand’s new Jogg jeans, director Jacob Sutton captured some of the world’s hottest dancers on the streets and rooftops of Los Angeles wearing the Jogg Jeans and cut-offs made of Diesel’s new hybrid denim: a combination of denim, jersey and 360° stretch. Read more