Samsung’s 2019 Serif TV Adds QLED and Ambient Mode

We first brought you The Serif TV designed by the Bouroullec Bros for Samsung back in 2015 before the first edition made it to market in 2016. The collaboration yielded a piece of functional furniture, rather than just a television.

Its unusual “I” shaped profile and legs challenged consumers to think about how the TV fits into their homes and their lives. Now, with the addition of QLED picture quality and Ambient Mode, The Serif TV offers more than just an elegant viewing experience – it delivers premium visual performance and smart TV functionality as well.

Samsung Serif TV

samsung serif tvSamsung 2019 Serif TV

The 2019 Serif TV, which is now only available in white, features the iconic I-shape designed by Ronan & Erwan Bouroullec and offers the type of performance that users have come to expect from a Samsung television. The TV can be supported with cable-concealing metal legs or used without the legs.


With just one touch via Bluetooth, users can play music directly from their smartphones to their Serif TV. When the TV is not in use, The Serif’s Ambient Mode displays beautiful images and useful information. And the remote is designed for the smart TV with one-button access to Netflix, Amazon Prime Video and Hulu.

This year, the Serif also features the brilliant picture quality of QLED with deeper contrasts, darker blacks and 100% color volume. The result is a sophisticated form factor – one that combines a pristine display with the look and feel of top-of-the-line furniture.

“We first launched The Serif TV in 2016 to reimagine the TV design experience for consumers into a gateway for personal expression in the home,” said Andrew Sivori, Vice President, TV Product Marketing, Samsung Electronics America. “The latest manifestation of this approach combines exceptional picture quality, innovative design features and smart functionalities to deliver a truly one-of-a-kind TV offering.”

The Serif TV’s sleek, minimalist features are meant to blend seamlessly into the home. The Serif adds new aesthetic and practical value with Samsung’s Ambient Mode, which enables the TV to set the mood or fade into the background, depending on user preference.

In Ambient Mode, the TV can artfully display useful information like the time, forecast and the day’s headlines. It can also transform into another platform for art by displaying professional photographs, customizable design patterns and family photos.

Exclusive to Serif, Ambient Mode also features a Bouroullec Palette, offering users 10 exclusive palettes – two patterns (Fabric & Leaf) in five different colors.

serif tv white

The 55” Serif TV is now available in white at a retail price of $1,599.99 from Samsung and can be purchased from Amazon for $1597.99 here with free delivery for Prime members.

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