Rudo and Tecnico Tequilas Wrestle with Design for some fun Branding.

rudo and tecnico tequilas

Mexcor brand’s Rudo and Tecnica Tequilas pay homage to Lucha Libre – a style of professional wrestling that originated in Mexico in the beginning of the 20th century. The award-winning tequilas are fabulously branded and bottled using two main characters: Rudo (who is a brawler and a rule-breaker) and Tecnico (a noble hero of the game, known for his elaborate wrestling techniques).

Rudo and Tecnico Tequilas


Tequila’s Rudo and Tecnico branding concept is inspired by the Mexican style of professional wrestling and its rich cultural traditions which constitute an important part of the Mexican heritage. Luche Libre is wildly popular in Latino culture, drawing huge audiences across all social and economic strata, and is tightly intertwined with many facets of modern pop culture, from music and folk art to comics and urban graffiti.

Rudo Tequila

Rudo is 100% Weber Blue Agave super premium tequila produced by artisanal methods in Jalisco’ s Highlands. Carefully elaborated at the family-run distillery, Rudo offers a perfect combination of spectacular presentation and superior taste. To pay proper homage to Rudo’s character, our tequila boasts bold and unexpected flavors, a real tribute to blue agave spirit. Reposado and Anejo are aged to perfection in white oak barrels to achieve luxurious texture and silky-smooth long finish.

Traditionally Rudos are wearing red masks. Brawlers and rule-benders, they nevertheless perform a very important role of engaging the audience and setting up the mood for the game. To give Rudo his dues, our Rudo tequila is bold, robust and full of flavor.

Rudo is handcrafted at the family-owned artisanal distillery from 100% Weber Blue Agave cultivated in the volcanic nutrient rich soil of the Los Altos Mountains. The distillery employs time-honored traditional methods of tequila’s elaboration. Mature agaves are first slow baked in stone ovens for up to 3 days and then the juice from the first pressing only is allowed to slow and naturally ferment for 72 to 96 hours.

Rudo is double distilled. Rudo Reposado is aged in American oak casks previously used in bourbon production for 4 months and Anejo aged for an impressive 18 months. The spirit of Lucha is carried through the whole package including the colorful wooden tops, featuring the design of a wrestling mask, and the embossed labels that show luchadores in different stages of a fight. Tequila Rudo is marketed in the original flask-shaped bottles available in 750 ml, 375 ml and 50 ml and in a variety of gift packs.

750 ml bottles:

375 ml bottles:

50 ml bottles:

Rudo Blanco – 100% Weber Blue Agave
Bold and bursting with ripe agave flavors, Rudo Blanco is a real knockout! Pronounced herbal notes are perfectly complemented by fruity sweet flavors from the cooked blue weber agave. Enjoy it straight or use as a base for your favorite cocktail. Rudo Blanco is diligently elaborated from 100% Weber Blue Agave grown in the Highlands of Jalisco.

Rudo Reposado – 100% Weber Blue Agave
Rudo Reposado will win you over! Rated 94 by The Tasting Panel Magazine, this tequila is indeed outstanding. “With a nose of cinnamon-spiced lime chiffon, this Reposado had us at the first sniff. At its core, a lean mineral driven agave stays in the ring, while pepper and peppermint lingers on and on with its one-two punch. This is a robust, well constructed tequila that keeps consistent on the palate.”

Rudo Anejo – 100% Weber Blue Agave
Rudo Anejo is crafted from 100% Weber Blue Agave, grown in Jalisco’s Highlands. Produced by traditional methods involving slow baking in masonry ovens and natural fermentation without the use of chemically treated commercial yeast, Rudo Anejo is aged for 18 months in American white oak barrels, previously used in the production of bourbon, for spectacular finish. The result is – “silky smooth” (Robert Plotkin, American Cocktails).


Awards and Tasting reviews
Despite its “bad boy” image, Rudo has conquered the hearts of industry experts and numerous fans and is a consistently high performer on the shelf. Barrel-aged for 4 months, Rudo Reposado was awarded 94 POINTS by The Tasting Panel Magazine and won “BEST OF THE BEST” award from Tequila.net tasting competition in 2012. Rudo Anejo, rested in oak for 18 months, won GOLD MEDAL from the Spirits of Mexico in 2013.

Tecnico Tequila

Produced from 100% Blue Agave in the Highlands of Jalisco, it honors the very spirit of Tecnico’s character – noble, refined and elegant in style. This carefully elaborated tequila offers unparalleled smoothness and depth of flavor, which will satisfy even the most sophisticated palate. We age our tequila in white oaks bourbon barrels until it mellows and the flavors of blue agave are perfectly married to the subtle toasted oak notes from the wood.

The noble hero of Lucha Libre, Tecnico, wears a blue mask. His moves are spectacular, graceful and acrobatic. His awe-inspiring high-flying style of wrestling is honored by Tecnico tequila, noted for its smoothness and luscious texture.

Traditionally elaborated from the mature Highlands blue agaves, tequila Tecnico is smooth, sophisticated and refined – a tribute to Tecnico’s wrestling style. The distillery adheres to time-honored, traditional production methods, which include slow-baking mature agaves in stone ovens and 48-72 hours and then fermenting the extracted juices by using the proprietary strain of natural yeast.

Tecnico is double distilled in traditional copper pot stills. While more costly and labor-intensive, the traditional elaboration of Blue Agave results in delicate and complex fruity agave flavors. Tecnico Blanco is bottled fresh from the still and has a satiny lightweight body and a lingering finish. Tecnico Reposado is rested 4 months in oak barrels that were previously used in bourbon production. Tecnico Anejo is barrel-aged for 18 months. The product line is presented in 750 ml, 375 ml and 50 ml bottles.

750 ml bottles:

375 ml bottles:

50 ml bottles:

Tecnico Blanco – 100% Weber Blue Agave
Tecnico Blanco represents a spectacular entrance to our Tecnico product line. This 100% Weber Blue Agave tequila is artfully elaborated in accordance with artisanal methods of tequila manufacture. While time-consuming and labor-intensive, the strict adherence to traditions results in extraordinary silver tequila with subtle texture and balanced taste. Enjoy the rich bouquet with pronounced herbal notes and soft fruity flavors of freshly cut agave.

Tecnico Reposado – 100% Weber Blue Agave
Tecnico Reposado will delight you with its perfect combination of the cool lighthearted presentation and amazing taste. Tecnico Reposado is aged in charred, American white oak barrels, previously used in bourbon production, for a minimum of 4 month; it “has a satiny textured body and a spice and citrus bouquet. The palate is a lively, long lasting affair of cocoa, white pepper and toasted oak” (Robert Plotkin, American Cocktails). Rated 91 (outstanding score) by Anthony Dias Blue, the founder of the San Francisco World Spirits Competition.

Tecnico Anejo – 100% Weber Blue Agave
Tecnico Anejo wins the fight with its luscious super-smooth finish and unrivalled depth of flavors stemming from the careful elaboration of Weber Blue Agaves, and impressive 18-months of aging in the white oak barrels, previously used in bourbon production. “Grassy agave nose; smooth texture but assertively rustic with earthy, spicy notes; fleshy and with a lovely follow-through; one of the few añejos that retains an intense and charming agave flavor; long and balanced”. Rated 92 (outstanding score) by Anthony Dias Blue (Founder of the San Francisco World Spirits Competition).

Awards and Tasting reviews
Tecnico Reposado has received 91 POINTS from The Tasting Panel magazine, the “outstanding” category rating. Tecnico Anejo was awarded 92 POINTS by The Tasting Panel Magazine and won BEST OF THE BEST award from Tequila.net tasting competition in 2012. In 2013, Tecnico Anejo continued its winning streak by scoring a GOLD MEDAL and “EXCEPTIONAL” rating from the Beverage Testing Institute.

information and images courtesy of:
www.rudotecnico.com/
www.rudoytecnico.com
mexcor.com
www.deimports.com

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