The LOEWE Spring Summer 2023 collection for women has lots of great apparel and accessories but it’s the campaign featuring a female KPOP band, shot by photographer Juergen Teller, utilizing one of the pieces from the collection, that is worth sharing.
NMIXX for Loewe Face Dress
Amongst the Loewe precollection is a simple fun strappy minidress upon which a giant face is digitally printed. The Face print dress, priced at $3400, is made of Duchesse, a top-quality, tightly woven satin made of pure, natural silk with a built-in boned bodice and detachable and adjustable chain straps.
The Face print dress has been reimagined to promote the collection using the 6 members of NMIXX, the South Korean Pop girl group as models. Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo, and Kyujin are each wearing a one-of-a-kind, personalized version of the dress featuring their own face —a playfully meta editorial concept.
The campaign continues the brand’s ongoing collaboration with Juergen Teller, a German fine-art and fashion photographer and the shots are fantastic. Take a look.
The dress is available for purchase here