Nike v Lil Nas X Satan Shoes

Nike v Lil Nas X Satan Shoes

You might have caught wind of the Nike v Lil Nas X Satan Shoes drama in your newsfeeds. MSCHF (the über hot drop site) and rapper Lil Nas X collaborated on a pair of customized Nike shoes that were provocatively designed and beautifully boxed. The 666 customized versions of the Nike Air Max 97 aka “Satan Shoes” sporting a bronze pentagram, an inverted cross and a drop of real human blood sold out immediately. However, Nike was not happy and has issued a restraining order halting the shoes from shipping. Read more

Nike Launches Stranger Things Shoes & Apparel for Season 3

Are you ready to go back to Hawkins High? Season 3 of Netflix Stranger Things begins on July 4th and to help kick it off, there’s a Nike X Stranger Things collection of 80’s style sneakers – a perfect fit for the nostalgic series Read more

Sporticulture: One-off Embroideries From Iceland’s James Merry ​

james merry sporticulture

I was reminded of James Merry when reading about Bjork’s recent Corncucopia show at The Shed in New York. He’s worked closely with the Icelandic singer for years now as co-creative director for several of her music videos and concerts as well as being the designer behind many of her unique silicone headpieces. In addition to that, he’s also a hand embroidery artist who has embellished vintage sportswear with flora and fauna. Read more

The Paul George PlayStation Nike Sneakers: PG2 PLAYSTATION

Four-time NBA All-Star Paul George has collaborated with both Nike and PlayStation to create a pair of sneakers inspired by game console’s DualShock 4 controller and the iconic symbols that have been a part of every PlayStation product. Read more

Just Grow It! Nikes Transformed Into Nature by Mr. Plant.

nike just grow it

Christophe Guinet (aka Mr. Plant) has a personal project, Just Grow It!, in which he turned Nike kicks into a series of living sculptures. Read more

Nike’s Geneology of Innovation: 7 Films, 43 years of history and 200 shoes in under 2 minutes

Nike's Geneology of Innovation

Nike EHQ approached Golden Wolf and asked them to bring their Genealogy of Innovation campaign to life. The films tracks back to Nike’s humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras. 7 Films, 43 years of history and 200 shoes, all in under 2 minutes. Read more

Nike Creates The First Full-Sized Reactive LED Basketball Court

Reactive LED Basketball Court

Inside Nike’s Shanghai’s facility, The House of Mamba, is the world’s first LED basketball court specifically built for the Nike Rise, a competition that searches for the best young Chinese players. The court has motion-tracking and reactive LED visualisation technology built into the floor to help American star Kobe Bryant teach his moves to young players in Shanghai. Read more

Sports Imitating Art imitating Life. Cut Through L.A. Is An Art Installation As A Commercial For Nike.



I know this 2 minute film first ran about 6 months ago, but I can’t watch it enough. It’s more of an art installation than a TV commercial and I just love it, am just fascinated by it and wish I’d been there the day it was shot. If you don’t watch sports, you may not have seen it and if you have seen it, watch it again. (A ‘Making Of’ video is shown at the end of the post).

Filmed in Venice Beach, CA. by director Andreas Nilsson, who has a background is set design, what unfolds is a unique traction story of how CP3 cuts through L.A. in an effort to launch the new Nike CP3.VI shoes from ad agency Weiden + Kennedy.


above: Director Andreas Nilsson on set

The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court. The live installation and shoot took place on the basketball courts of Venice beach on Saturday, September 29th, 2012.




The incredible production featured over 40 performers and a bevy of props ranging from an overturned fruit cart to a flipped bicycle hanging in mid-air to showcase the nimble moves of NBA superstar Chris Paul.




Actors were carefully positioned throughout the installation, several seemingly hanging in mid-air though raised on plexiglass footholds, to demonstrate Chris Paul’s dynamic moves on the court. While mimicking Paul’s moves, the performers gracefully crash through boxes, intercept a woman and the dog she’s walking on a leash, cross through a cartoonist mid-caricature and upturn a fruit cart hanging throughout the performance space as if frozen in a series of ‘bullet time’ moments. The entire installation was captured on camera, directed by Nilsson to be edited as a short film showcasing all aspects of the production.

This video, shot in LA by production company Biscuit Dreamworks, is incredible, especially considering that the director did it all in one take.

The making of/behind the scenes video:

Full Credits
Agency: Wieden + Kennedy
Client: Jordan CP3.VI
Director: Andreas Nilsson
Prod. Co.: Biscuit Filmworks
Creative Director: Andy Ferguson
Creative Director: Brandon Mugar
Copywriter: Alexander Barrett
Art Director: Jed Heuer
Business Affairs Director: Sara Jagielski
Business Affairs Manager: Angel Cielo
EP: Dan Blaney
Brand Strategist: Ben Alter
ECD: Ian Reichenthal
ECD: Scott Vitrone
Head of Content Production: Lora Schulson
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
EP: Colleen O’Donnell
Line Producer: Pete Vitale
Director of Photography: Crille Forsberg
Production Designer: Brock Houghton
Wardrobe Stylist: Shirley Kurata
Managing Director: Shawn Lacy
Production Company: Show Cobra
EP: Kate Susman
Editorial Company: Show Cobra
Editor: Dom Whitworth
Post Producer: Charlie Clark
Post Executive Producer: Kate Susman
Music and Sound Artist: Mike Snow
Producer: Pontus Winnberg