You might have caught wind of the Nike v Lil Nas X Satan Shoes drama in your newsfeeds. MSCHF (the über hot drop site) and rapper Lil Nas X collaborated on a pair of customized Nike shoes that were provocatively designed and beautifully boxed. The 666 customized versions of the Nike Air Max 97 aka “Satan Shoes” sporting a bronze pentagram, an inverted cross and a drop of real human blood sold out immediately. However, Nike was not happy and has issued a restraining order halting the shoes from shipping. Read more →
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I was reminded of James Merry when reading about Bjork’s recent Corncucopia show at The Shed in New York. He’s worked closely with the Icelandic singer for years now as co-creative director for several of her music videos and concerts as well as being the designer behind many of her unique silicone headpieces. In addition to that, he’s also a hand embroidery artist who has embellished vintage sportswear with flora and fauna. Read more →
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Inside Nike’s Shanghai’s facility, The House of Mamba, is the world’s first LED basketball court specifically built for the Nike Rise, a competition that searches for the best young Chinese players. The court has motion-tracking and reactive LED visualisation technology built into the floor to help American star Kobe Bryant teach his moves to young players in Shanghai. Read more →
I know this 2 minute film first ran about 6 months ago, but I can’t watch it enough. It’s more of an art installation than a TV commercial and I just love it, am just fascinated by it and wish I’d been there the day it was shot. If you don’t watch sports, you may not have seen it and if you have seen it, watch it again. (A ‘Making Of’ video is shown at the end of the post).
Filmed in Venice Beach, CA. by director Andreas Nilsson, who has a background is set design, what unfolds is a unique traction story of how CP3 cuts through L.A. in an effort to launch the new Nike CP3.VI shoes from ad agency Weiden + Kennedy.
above: Director Andreas Nilsson on set
The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court. The live installation and shoot took place on the basketball courts of Venice beach on Saturday, September 29th, 2012.
The incredible production featured over 40 performers and a bevy of props ranging from an overturned fruit cart to a flipped bicycle hanging in mid-air to showcase the nimble moves of NBA superstar Chris Paul.
Actors were carefully positioned throughout the installation, several seemingly hanging in mid-air though raised on plexiglass footholds, to demonstrate Chris Paul’s dynamic moves on the court. While mimicking Paul’s moves, the performers gracefully crash through boxes, intercept a woman and the dog she’s walking on a leash, cross through a cartoonist mid-caricature and upturn a fruit cart hanging throughout the performance space as if frozen in a series of ‘bullet time’ moments. The entire installation was captured on camera, directed by Nilsson to be edited as a short film showcasing all aspects of the production.
This video, shot in LA by production company Biscuit Dreamworks, is incredible, especially considering that the director did it all in one take.
The making of/behind the scenes video:
Full Credits Agency: Wieden + Kennedy Client: Jordan CP3.VI Director: Andreas Nilsson Prod. Co.: Biscuit Filmworks Creative Director: Andy Ferguson Creative Director: Brandon Mugar Copywriter: Alexander Barrett Art Director: Jed Heuer Business Affairs Director: Sara Jagielski Business Affairs Manager: Angel Cielo EP: Dan Blaney Brand Strategist: Ben Alter ECD: Ian Reichenthal ECD: Scott Vitrone Head of Content Production: Lora Schulson Production Company: Biscuit Filmworks Director: Andreas Nilsson EP: Colleen O’Donnell Line Producer: Pete Vitale Director of Photography: Crille Forsberg Production Designer: Brock Houghton Wardrobe Stylist: Shirley Kurata Managing Director: Shawn Lacy Production Company: Show Cobra EP: Kate Susman Editorial Company: Show Cobra Editor: Dom Whitworth Post Producer: Charlie Clark Post Executive Producer: Kate Susman Music and Sound Artist: Mike Snow Producer: Pontus Winnberg
