After 108 heart-breaking years of frustration and futility, the Chicago Cubs are World Series champions. Celebrating this historic moment in sports, Nike aired “Someday,” a minute long, subtle and sweet salute to the enduring hope of the team’s spirit and its fans.

Nike Salutes the Chicago Cubs

Nike had been rallying the city of Chicago all week long with a “Make Someday Today,” an ad campaign that featured “living” out-of-home ads, including billboards that reacted to actual game action, reports Adweek.

Culminating in this one minute long advertisement, shot by Daniel Wolfe and accompanied by the crooning twang of Willie Nelson’s “Funny How Time Slips Away”, we say Goodbye to Someday – as it has finally arrived.

The moment that Cubs fans have imagined for 108 years finally comes true.

Nike Salutes the Chicago Cubs:

By Daniel Wolfe
Cinematographer: Tom Townend
Production Design: Andrew Clark
Colourist: Simon Bourne

CREDITS
Client: Nike
Agency: Wieden + Kennedy, Portland, Ore.
North America Creative Directors: Antony Goldstein, Chris Groom, Stuart Brown
Copywriter: Nick Morrissey
Art Director: Jon Kubik
Director of Integrated Production: Matt Hunnicutt
Senior Integrated Producer: Molly Tait Tanen
Integrated Producer: Mauricio Granado
Digital Producer: Keith Rice
Art Production: Krystle Mortimore
Project Management: Andrea Nelsen
Studio Design Manager: Matt Blum
Studio Designer: Randall Garcia
Strategic Planning: Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto
Media, Communications Planning: Danny Sheniak, Reme DeBisschop, Alex Dobson, Emily Graham, Anthony Holton
Account Team: Chris Willingham, Alyssa Ramsey, Hannah Hewitt, Corey Woodson, Tobin Kittoe, Carlyle Williamson
Business Affairs: Dusty Slowik, Brian Cook
Broadcast Traffic: Andrea Sierra, Stephanie Goodell.

Production Companies: Somesuch; Anonymous Content
Director: Daniel Wolfe
Executive Producers: Eric Stern (Anonymous Content); Tim Nash, Sally Campbell (Somesuch)
Line Producer: Natalie Jacobson
Director of Photography: Tom Townend
Production Designer: Andrew Clark

Editorial Companies: Joint; Trim
Editors: Peter Wiedensmith, Tom Lindsay
Assistant Editors: Kevin Alfoldy, J.B. Jacobs
Post Producer: Catherine Liu
Executive Post Producer: Leslie Carthy

Visual Effects Company: Joint
2-D Artists: Katrina Slicrup, Robert Murdock
Executive Producer: Alex Thiesen
Producers: Rebekah Koerbel, Nathanael Horton
Colorist: David Jahns
Color Producers: Rebekah Koerbel, Nathanael Horton

Music, Sound, Mix Company: Joint
Audio Mixer: Noah Woodburn
Executive Producer: Natalie Huizenga
Producer: Sara Fink
Sound Designer: Noah Woodburn
Song: Willie Nelson, “Funny How Time Slips Away”