EL SEGUNDO, Calif., June 20, 2017 /PRNewswire/ — Today Barbie® announced the expansion of its Fashionistas® line with 15 new and diverse Ken® dolls. The Next Gen Ken Dolls feature three body types – slim, broad and original – and a variety of skin tones, eye colors, hairstyles and modern fashion looks. The new Ken dolls join an expanded Barbie® Fashionistas® line, making it the most diverse fashion doll line in the marketplace.
Mattel’s 15 New Modernized Ken Dolls
In 2016, Barbie introduced three new Barbie body types – tall, curvy and petite – along with new skin tones, eye colors, hairstyles and countless on-trend fashions and accessories. The Barbie brand has always reflected the times, so modernizing Ken is the next step in the brand’s evolution to offer more diverse products. Some of Mattel’s 15 New Modernized Ken Dolls are available now and others will be launched in Spring of 2018.
Today, Barbie® announced the expansion of its Fashionistas® line with 15 new modernized and diverse Ken® Fashionista dolls, featuring three body types – slim, broad and original – seven skin tones, eight hair colors, nine hairstyles and on-trend fashions.
These Ken dolls join the 100+ diverse looks launched in the Barbie Fashionistas line in the last three years, making it the most diverse fashion doll line in the marketplace.
“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” said Lisa McKnight, Senior Vice President and General Manager, Barbie. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”
The line includes 15 new Ken dolls with three body types, seven skin tones, eight hair colors, nine hairstyles and modernized fashions, ranging from casual business attire to athletic wear. The brand is also introducing 25 additional diverse Barbie dolls. These dolls join the 100+ diverse looks launched in the Barbie Fashionistas line in the last three years.
The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally and was named “Doll of the Year” at the Toy Industry Association’s Annual T.O.T.Y. Awards. Diversity continues to roll out across brand content, marketing and product, including the Fantasy, Entertainment and Careers segments.
The new Fashionistas launch at retailers nationwide and “The New Crew” can be seen on www.Barbie.com.
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