Artist, researcher and writer Nickolay Lamm received a lot of press when he created an “average” version of Mattel’s Barbie doll with a 3D printer using the measurements of a healthy 19 year old girl.
The Lammily Doll
You may recall the project in which he compared Mattel’s Barbie doll with a doll he created using a 3D printer.
Of the project Nickolay says “Some people say that we shouldn’t pay attention to the body proportions of Barbie because she is just a toy. On the surface, that sounds like a valid argument. But a closer look, through research, suggests that Barbie may lead to the following:
• Heightened body dissatisfaction among young girls (Dittmar)
• Unhealthy eating behaviors (Dittmar)
• A desire to achieve a slim body and therefore eat less (Anschutz)”
The measurements upon which the realistically proportioned doll Nickolay created is based:
The 3D Printed model:
The amount of requests for a doll like the one he created inspired him to design and market a doll of his own.
Touted as “Average is beautiful” the Lammily Doll (the brand name is a combination of Nickolay’s surname and ‘family’) has a body that reflects typical human female proportions, promoting realistic standards of beauty.
Using a highly detailed accurate digitally printed prototype, Nickolay consulted with Robert Rambeau, former Vice President of Manufacturing at Mattel, who offered his experience and expertise in selecting a highly qualified manufacturer.
His March 2014 kickstarter campaign (which was funded within 24 hours, exemplifying the desire for a product like this) helped to cover the costs of tooling and molding, and to meet the manufacturer’s minimum order quantity. As of Spring 2014, more than 13,621 backers have preordered over 19,000 dolls, totaling $501,384.00.
above: Nickolay Lamm
A recent video showing the progress of the Lammily doll and the articulated model:
Now that Lammily has been fully funded and is going into production, they are taking pre-orders for the doll which is expected to ship this November, just in time for the holiday season.
• Lammily wears minimal makeup and the first edition doll is dressed with striking simplicity in a blue-white ombre blouse, denim shorts, and white sneakers.
• Lammily is 10.72″ tall, just a little shorter than most other fashion dolls and has articulated wrists, knees, elbows, and feet.
• Lammily will be made according to the standards used by all major toy companies including ASTM and CPSIA standards.
all images and information courtesy of Nickoly Lamm