Available November 11, ARTPOP is Gaga’s fourth studio album with an album cover by legendary artist Jeff Koons. “Having Jeff create something for ARTPOP was a dream come true, and a very emotional experience. He has given me the greatest gift and we are excited to be sharing it with you,” said Lady Gaga.
Jeff Koons’ Cover For Lady Gaga’s Album
Using social media to her promotional advantage (as always), the cover artwork for her new album, ARTPOP , was revealed for the first time, in a piece by piece unveiling on Clear Channel Outdoor digital billboards and screens in 18 major cities across the globe on Monday of this week (October 7th). And starting at 1pm ET that day, the cover was also revealed in sections over 30 minutes via Lady Gaga’s Twitter account, unlocked by tweets using #iHeartARTPOP
above: Gaga exposed her highly anticipated album’s artwork simultaneously in 18 cities across the globe while also streaming the live reveal at www.ladygaga.com, direct from Clear Channel Outdoor’s Spectacolor billboard in Times Square, New York.
above: tweeted by Lady Gaga, the album cover was revealed in pieces on Monday, Oct. unlocked by tweets using #iHeartARTPOP
According to a post on her Facebook page, the Koons sculpture of her that is the center image of the musical artist’s new album cover will be exhibited the day before the album’s release as part of what is being calling artRAVE. The event will also feature new works by Jeff Koons, Marina Abramovic, Robert Wilson and directors/photographers Inez & Vinoodh to show that the artist is at the heart of society, “in control of the icon”.
above: Lady Gaga in “Binary Chair 01” (created by BRC Designs) and photographed by Inez & Vinoodh for the November 10th ArtRAVE.
Lady Gaga reports on littlemonsters.com: “I’m excited to tell you all that ARTPOP is going to be a multimedia experience that comes in different forms. The most major way to fully immerse yourself in ARTPOP is through the APP. ARTPOP will be released as an IPAD, iPhone, mobile and computer compatible application (WORLD) that is completely interactive with chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines, and more still in the works! I will also be able to upload new things to the APP all the time, the same way i upload to twitter and LM.com. You inspired me to create something that communicated with images, because YOU do, YOU communicate with me and each other with .gifs and pictures, and artwork, graphics ALL DAY 24/7/ YOU’RE an ARTPOP generation. Im hoping you will all continue to grow together and stay connected through your creativity. much love. –love, gaga”
The video for Applause, the first single release off the upcoming album, was shot by Inez and Vinoodh and references Venus’ Boticelli as does the new album cover by Koons:
According to soletron, ArtPop’s downloadable app designed by Gaga’s devout technology team, TechHAUS and portrays the “rush” of fame via virtual simulation. Lady Gaga’s personal creative team, The HAUS of GAGA planned the “Art Rave” event that will tae place the day before the album’s November 11 release.