Fruits Toilet Paper Shouldn’t Be Hidden In The Linen Closet.

Fruits Toilet paper from Japan

Ordinarily I am not a fan of leaving extra rolls of toilet paper out for all to see, let alone giving out TP as gifts. But the two-ply, fragrance free, Fruits Toilet Paper from Japan is so beautifully packaged you won’t want to hide it in the cupboard. Nor will you be embarrassed showing up to a party with them.

Fruits Toilet Paper from Japan

Fruits Toilet Paper

Did you know that many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation? I didn’t. But the folks at Latona Marketing did and with their beautifully packaged Fruit Toilet Paper they are wowing customers and package design competitions worldwide.

Fruits Toilet Paper from japan

There are now 4 designs to choose from: Kiwi, Strawberry, Watermelon, and Orange –  which can be purchased online.

Fruits Toilet Paper.

The toilet paper is made to order, contains no fragrance and is made from high-quality pulp 100%. You can purchase a gift set of four, packaged in a bag featuring the traditional pattern of Japan called “SHIPPO-TSUNAGI”

fruits toilet paper in a gift set of four

Or you can purchase them by the case (48 rolls) for 13,800 yen (approx $128 USD) and can select clear plastic bags for individual packages (twist-ties not included), turning them into cool gifts.





The design challenge was the conversion of spherical fruit into a cylinder shape. They achieved this through the effective use of the fruit cross-sections and as a result, they have received a Platinum award for Pentawards 2015 and Golden A’ Design Award 2016.




kiwi toilet paper unwrapped

The Fruits Toilet Paper received “Platinum award for Pentawards 2015” and “Golden A’ Design Award 2016”
Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.

CEO/Creative Director: Kazuaki Kawahara

Fruits Toilet Paper.

Buy them here

Latona Marketing