Food With Front Doors. DuPont Nutrition & Health Invites You Inside.

Dupont Nutrition Ad campaign

Ad agency Ogilvy & Mather, New York partnered with ad and production agency Ars Thanea to the launch the global positioning and creative platform, “It’s What’s Inside,” for DuPont Nutrition & Health. The print campaign focuses on the “ingredients” that go inside the foods, drinks and supplements.

DuPont Nutrition Campaign

Each of the eight ads expresses one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists and art-directors.

While the final produced ads could have more compelling headlines and less body copy while still making their point, it’s the visuals which capture your attention. I have cropped the photographs so you can get a look at the visual and then followed them with images of the way the ads were produced for publication.

BAKED HAM
Ad campaign about nutrition
The actual print ad:
Dupont print ad campaign

NUTRITION BAR
Candy bar coal mine Dupont IIHIH
The actual print ad:
print advertising

CHICKEN BREAST
visual effects in print ads
The actual print ad:
Dupont ads about nutrition

DUMPLING
dumpling yurt Dupont ad campaign
The actual print ad:
dupont print ads

SMOOTHIE
Smoothie revolving door dupont IIHIH
The actual print ad:
AT-works-DuPont-d-02-Width-1920-quality100-IG

SWISS CHEESE
Swiss cheese dupont IIHIH
The actual print ad:
AT-works-DuPont-d-07-Width-1920-quality100-IG

WHEAT BREAD
bread drawbridge Dupont IIHIH
The actual print ad:
DuPont Nutrition and Health

DIETARY SUPPLEMENTS
capsule powder dupont IIHIH
The actual print ad:
AT-works-DuPont

Ars Thanea Credits:
Executive Creative Director: Peter Jaworowski
Producer: Aleksander Kmiecik
Art Director: Karol Klonowski
Photographer: Szymon Świętochowski
Photo Production: Bartosz Cerkaski
Lead 3D Artist: Anna Mierzejewska
Modeling: Łukasz Skurczyński, Jakub Włodarczyk, Anna Mierzejewska
Texturing: Jakub Włodarczyk, Łukasz Wiktorzak, Marcin Kowalski, Anna Mierzejewska
Shading: Anna Mierzejewska, Paweł Szklarski, Piotr Nowacki, Jakub Włodarczyk
Retouch: Piotr Frączkowski, Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak
Business Unit Director: Marcin Molski
Food Stylist: Joanna Sikora
Mockup Artist: Jarosław Polowiec
Agent: Bernstein Andrulli Matthew LeBaron

Ogilvy & Mather, NY Credits:
Global Creative Director: David McMillan
Associate Creative Director: Melissa Evans
Group Account Director: Rasika Narang
Account Supervisor: Dory Giannos
Content Producer: Jessica Fiore

DuPont Nutrition and Health

credits:
Global Communications Leader: Ruth Farrell
Brand & Internal Communications: Sarah-Jane Jumppanen
Communications Manager: Barbara Robleto

Thanks to Ars Thanea for the images and information

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