Better Living Thru Chemistry is a limited edition sculpture series consisting of over-sized glass and mixed media capsule-shaped objects emblazoned with text messages, abbreviations, acronyms and slang.
Edie Nadelhaft Pill Capsules
BLTC: Limited Edition Sculptures
A snarky commentary on our over-medicated society, Edie was inspired in equal parts by the ubiquitous presence of social media in contemporary culture and the simultaneous rise of direct-to-consumer pharmaceutical marketing. This collection pokes fun at the alternately amusing and depressing correlations between the two phenomena as both are enlisted to over-simplify the human condition and expedite contentment.
With a nod to the 1960’s Dow Chemical advertising campaign and titles that emulate popular social media texts and acronyms, the wall-mountable artworks simultaneously represent the problem and the solution.
“Better Living Thru Chemistry”, glass and mixed Media, 14″ x 4″ each, 2012
“Winking”, glass and mixed Media, 14″ x 4″, 2012
“What The F*ck”, glass and mixed Media, 14″ x 4″, 2012
“I Love You”, glass and mixed Media, 14″ x 4″, 2012
“Talk To Ya Later”, glass and mixed Media, 14″ x 4″, 2012
“Laughing My A** Off”, glass and mixed Media, 14″ x 4″, 2012
“Kill Me Now”, glass and mixed Media, 14″ x 4″, 2012
“In My Humble Opinion”, glass and mixed Media, 14″ x 4″, 2012
“Big Hug”, glass and mixed Media, 14″ x 4″, 2012
“Best Friends For Now”, glass and mixed Media, 14″ x 4″, 2012
“Happy New Year”, glass and mixed Media, 14″ x 4″, 2012
No longer available, but spotted on Mass Art Made, was this OMG pill by Nadelhaft:
And this one, made specifically for Mass Art Made, was a limited editions of 20. Approximately 8.5 inches long:
The following three measure 42″ x 16″ and are made with steel and mixed media.
“Sweet!”, steel and mixed media, 42″ x 16″, 2012
“Chill”, steel and mixed media, 42″ x 16″, 2012
“Front Room Gallery Banner Project”, steel and mixed media, in situ 42″ x 16″, 2012
all images and info courtesy of ©edie nadelhaft
A special collaboration between Edie Nadelhaft & Reed Seifer are these Optimism capsule sculptures:
above: Better Living Thru Chemistry: optimism, 2012-13
glass and mixed media, 14 x 4 inches, 36 x 10 centimeters.
A signed and numbered edition, includes hanging apparatus.
This is a small selection of the varied works of artist Edie Nadelhaft. Be sure to see more of her unusual work at her site.
Edie Nadelhaft
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