Making The Bergdorf Goodman Swarovski Holiday Windows Sparkle.

bergdorf goodman swarovski holiday windows

This Holiday season, New York’s Bergdorf Goodman can claim they have the sparkliest store windows around. That’s because they collaborated with Swarovski, who provided over seven million crystals for their “Brilliant Holiday” window displays.

with windows covered

The New York department store spared no expense to ensure the tableaux in its windows dazzled this year with the help of Swarovski, the Austrian brand who is celebrating their own 120th anniversary this year. “Great holiday windows, at their best, drive much more than merely sales. They can create long-term affection for the store and give one a view into the heart of a brand,” says Linda Fargo, Bergdorf’s senior vice president, women’s fashion director and store presentation, who has styled the store’s windows for nearly 20 years. She added that this year’s windows took a full year and a team of 100 people to take from concept to completion. “This kind of bond-building simply isn’t possible on the screen.”

brilliant holiday in collabroration with Swarovski

Seeing them in person would be substantially better than photos, but I’ve tried to include lots of close-ups and details so you can appreciate the immense amount of work that went into these.

Bergdorf Goodman Swarovski Holiday Windows

The “Brilliant Holiday: Store Windows.

The Crystal Ball Window:
Bergdorf Goodman 08-holiday-windows-2015
Details from the above window:
Crystal Ball Window detail   Crystal Ball Window detail
crystal ball window detail
crystal ball window detail

The Treasured Window:
bergdorf goodman 09-holiday-windows-2015
Details from the above window:
treasured window detail mermaid detail treasured window turtle detail treasured window detail treasured window detail
treasured window detail

The Glitterati Window:
Bergdorf Goodman6-holiday-windows-2015
Details from above window:
glitterati window detail glitterati window detail glitterati window detail
glitterati window detail glitterati window detail

The Hidden Gem Window:bergdrof goodman10-holiday-windows-2015
Details from above window:
hidden gem window detail hidden gem window detail hidden gem window detail

The Crown Jewels Window:
bergdorf goodman 07-holiday-windows-2015
Details from above window:
crown jewels window detail crown jewels window detail crown jewels window detail crown and armor
crown jewels window detail

A few of the other windows and details:
NADJA SWAROVSKI & LINDA FARGO CELEBRATE: THE BERGDORF GOODMAN HOLIDAY WINDOWS FEATURING SWAROVSKI 151117_01-45-44_IMG_0366.0
swarovski crocodile detail
151117_01-42-56_IMG_0346.0
151117_01-59-03_IMG_0478.0

Behind The Scenes/ Making The Windows:
making the Bergdorf Swarovski holiday windows making the Bergdorf Swarovski holiday windows making the Bergdorf Swarovski holiday windows making the Bergdorf Swarovski holiday windows making the Bergdorf Swarovski holiday windows making the Bergdorf Swarovski holiday windows making the Bergdorf Swarovski holiday windows making the Bergdorf Swarovski holiday windows making the Bergdorf Swarovski holiday windows

Watch the making of the store windows:

In addition to decking out the windows, they also partnered with designers to create an exclusive selection of Swarovski embellished gifts, including couture gowns, crystallized clutches and Swarovski embellished accessories, ornaments and home décor items.

exclusive crystal encrusted Viktor & Rolf Holiday Fragrance
above: A special edition of Viktor and Rolf’s Flowerbomb perfume is embellished with Swarovski crystals and sells for $2500

Bergdorf Goodman
Swarovski