Three of the main ingredients found in Carlsberg lager: barley, hops and yeast, are rich in vitamin B and silicium and are known to have beautifying properties for both hair and skin. With that in mind, Carlsberg labs has launched a limited edition trio of grooming products for men called Beer Beauty.
Carlsberg Beer Beauty
Carlsberg Laboratories, the Research and Development arm of Carlsberg Breweries, has, together with cosmetics producer Urtegaarden, created a series of male grooming products made from real Carlsberg beer.
The Shampoo, Conditioner and Body Lotion in the Beauty Beer collection each contain 0.5 litres of premium Carlsberg beer freeze-dried and blended with organic ingredients. Packed with Vitamin B and Silicum, they’ll help leave hair shiny and strong and skin wonderfully moisturized.
Carlsberg Brewmaster Erik Lund explains: “The beer is freeze-dried into a powder, and then mixed with organic ingredients in order to create a unique series of products: shampoo, conditioner and body lotion.”
A survey conducted by Epinion about men’s grooming habits in the UK showed that 65% of men are daily groomers. Even though more than half the men surveyed spend over 15 GBP a month on grooming products, close to half still use their girlfriends’ or wives’ grooming products on a weekly basis.
“People sometimes say that men don’t care too much about grooming, but the survey tells a different story. Men do care about looking good, but they often seem to lack alternatives to the more female-friendly beauty options available. And what better way to give them just that, than to introduce a grooming series made from beer?” says Zoran Gojkovic, Director of Research, Carlsberg Laboratories.
The Epinion survey results, shown below, confirm Zoran Gojkovic’s assumption. In fact, half the men surveyed missed having grooming products that are made specifically for men.
Fun Facts about Men and grooming in the UK
(The survey is conducted among UK men age 18-40):
• 65% of UK men are daily groomers.
• 98% of UK men grooms at least 1-2 times a week.
• 58% of UK men spend more than 15GBP a month on grooming products
• 23% of UK men spend more than 35GBP a month on grooming products
• 40% of UK men use their girlfriends’/wives’ grooming products on a weekly basis
• 43% of UK men who drink Carlsberg miss grooming products made especially for men
• 67% of UK men who drink Carlsberg would buy grooming products made from beer
The limited Beer Beauty edition consists of a refreshing shampoo, conditioner and body lotion. The set including the three 250 ml products is priced at €63.84 and can be shipped worldwide. Buy it here