Welcome To Cannes. Adobe Video and Print Campaign Honors New Creatives.

welcome to cannes campaign hero IIHIH
Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers, who are editors who also shoot film. These are the New Creatives and Adobe is celebrating their work with a campaign from Goodby Silverstein & Partners, that makes them the face of marketing – literally and figuratively.

Adobe New Creatives Campaign

Welcome To Cannes
Here’s a look at the commercial, behind the scenes and the six print ads which are displayed at the entrance of the Palais, the entry point for over 12,000 Cannes Lion Advertising Festival attendees.

The Video
Adobe Creative Cloud: The New Creatives:

The video features a series of artists with their own work projected across their faces. Creativity reports that those who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowd-sourced from Adobe’s Behance online platform that showcases creatives’ photography, graphic design, illustration and fashion portolios. “Default” by Django Django is the soundtrack.

The film was released as Adobe’s announced that it has surpassed one million subscriptions to its Creative Cloud, which gives creatives access to tools including Photoshop, Illustrator, InDesign and Dreamweaver.

TV Credits:
Advertising Agency: Goodby Silverstein & Partners, USA
Co-Chairman / Creative Director: Rich Silverstein
Associate Creative Directors: Will Elliott, Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran

The Print
The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees.

Designer Alex Trochut created his own design:
alex trochut welcome to cannes

Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design:
fernanda romano

PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask.
welcome to cannes pj pereira

Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign.
eric kallman

Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement.
mick ebeling

Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King.
jeff benjamin

The ads will run in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance (marking the first time ads have been allowed in the building) and at the Adobe welcome party (which was held yesterday, Sunday, June 15, at the Cannes Connect Bar).

Adobe’s seminar at Cannes, “The New Creatives Are Here,” explores how technology has changed both the way we think about art, advertising and creativity, and the roles creatives play in the industry. Creative talent are no longer simply art directors and copywriters; rather, they edit, direct, code, create web pages and apps, and do more. Speakers include Scott Belsky, author and founder of Behance; PJ Pereira of Pereira & O’Dell; and Yves Béhar, founder and CEO of fuseproject.

Print Credits:
Advertising Agency: Goodby Silverstein & Partners,
USA?Co Chairman / Partner: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran
Print Producer: Jim King
Photographer: Claude Shade
Visual Effects Artists: Nathan Shipley, Chris Carmichael
Group Account Director: Todd Grantham
Account Director: Joel Giullian
Account Manager: Melody Cheung
Director of Brand Strategy: Brendan Robertson
Business Affairs Manager: Chrissy Shearer
Editor: Sam Luchini
Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov

The Cannes Lions Advertising Festival

Check out The Adobe Creative Cloud and learn what it’s about here

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