In the new 2008 Collection from designers Viktor & Rolf, the runway models’ eyes may say “yes” but their clothes say “no”. And “dream” and “wow”.

Viktor Rolf 2008 Collection

The Viktor Rolf 2008 Collection of Fall 2008 Ready-to-Wear fashions literally incorporates the word “no” into much of their new collection. Other pieces say “dream”, “dream on” and even “wow”. The words appear in various forms: sequined, sewn into them and even constructed in 3D. The new collection also makes use of gold staples which, although sounding odd, look fabulous.

Take a peek:

Below is a whole new way to interpret a wardrobe ‘staple’:

Rolf Snoeren and Viktor Horsting, aka Viktor & Rolf,  are known for their unusual and irreverent fashion designs.

Even their Milan boutique is designed like no other. It’s upside down!

Visit Viktor and Rolf online here.

See side by side comparisons of Viktor & Rolf’s Fashions with their Restrospective Barbican Doll Exhibit

Or the upside down Viktor & Rolf store in Milan here.