Every couple of years, scarves try to make a comeback. You’ve got your high-end, ridiculously overpriced but stunning silk scarves from Gucci, Hermes, Chanel and of course, Emilio Pucci. Then you’ve got your ‘accessible’ silk scarves by companies such as Echo and Forzieri and you’ve got your ‘artsy’ hand painted silk scarves carried in museum shops. But still, most of them are either preppy, traditional.. or just plain ‘old lady’.
Unruly Scarves of Amsterdam changes all that. They are made of 100% fine silk and printed in the far east like most scarves, but that’s where the similarities end. These are designed with colorful graffiti and other imagery that screams ‘youth’ and ‘hip’. They are made of high quality twill silk, measure 90 x 90 cm and are rolled and hemmed by hand. Designed by Dutch artist (and typographer, creative director and designer) Niels Shoe Meulman, they are fun enough to frame.
The collection consists of 6 different designs available in various color combinations.
HIP TO BE SQUARE:
OH YEAH YO:
Even the product shots for the advertising, by Amsterdam photographer Martin Woods, are fabulously irreverent:
Office: Niels Shoe Meulman / Unruly
Duintjer CS building – suite 4.21
1017 HL Amsterdam
See Niels Shoe Meulman’s site here