With a final score of Kansas City’s 31 to San Francisco’s 20, The Chiefs are the Super Bowl LIV Champs after a 10-point deficit only to go up by 11 points late in the fourth quarter. Unlike yesterday’s Big Game itself, the most-liked and most-watched Super Bowl commercials held very few surprises.
The Top Super Bowl LIV Ads
Jeep “Groundhog Day”
According to the public as per the USA Today Ad Meter, the most liked spot on the Championship game was JEEP’s riff on Bill Murray’s 1993 movie Groundhog Day. According to YouTube, the most watched was Amazon’s “Before Alexa”. Then there’s the rankings garnered by Ad Age + iSpot TV, which gives us the big picture on digital activity across social media platforms, YouTube and search engines. The Jeep “Groundhog Day” ad ranked number one on that list as well.
All three lists share many of the same spots.
Amazon “Before Alexa”
According to YouTube, the Top Super Bowl LIV Ads by Gameday Views Worldwide were as follows: (click on the commercial name to open the ad in another window)
1. Amazon – #BeforeAlexa: Amazon answered Ellen DeGeneres’ question to Portia de Rossi about “What did we do before Alexa?” — trawling through history to show people getting disappointing results on everything from the weather to news and music and jokes from contemporaries.
2. Facebook – Ready to Rock?: Facebook used a “rock” theme to highlight the variety of Facebook Groups on the platform including rock climbers and rocking chairs, climaxing in cameos by Chris Rock and Sylvester Stallone (on the steps of the Philadelphia Art Museum, in homage to the iconic scene from “Rocky”).
3. Jeep – “Groundhog Day” featuring Bill Murray: Bill Murray reenacts his “Groundhog Day” role — but it takes a different twist, as absconds with Punxsutawney Phil in an orange Jeep for endless adventures with the groundhog.
4. Hyundai – “Smaht Pahk”: Hyundai paid tribute to Boston (and its accents) by featuring Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz reacting to one of the Sonata’s newest features: Remote Smart Parking Assist.
5. T-Mobile – Anthony Anderson’s Mama Tests T-Mobile’s 5G Network: Actor Anthony Anderson (ABC’s “Black-ish”) gets repeated video-calls from his mama, who tests out T-Mobile’s nationwide 5G network — checking in with him from locales including the park, in the kitchen and even at the club, showing that it works nearly everywhere.
6. Genesis – “Going Away Party” featuring John Legend and Chrissy Teigen: Chrissy Teigen and John Legend host a party calling out and saying farewell to old luxuries, such as lying about plastic surgery, and saying hello to new “young” luxuries like the Genesis GV80.
7. Pepsi – Zero Sugar. Done Right: With a new take on a track featuring Missy Elliott and H.E.R., Pepsi showcased its new Pepsi Zero Sugar can with a new sleek, dark design.
8. Quibi – “Bank Heist”: A getaway-car driver for a bank heist gets distracted with a Quibi video, in the first mass ad buy for the sub-10-minute mobile-entertainment service led by founder Jeffrey Katzenberg and CEO Meg Whitman.
9. Kia – Josh Jacobs, “Tough Never Quits”: Rookie running back Josh Jacobs returns to the streets of his hometown of Tulsa, Okla., to offer his younger self some powerful words of inspiration in an ad for the Kia Seltos AWD SUV.
10. Olay – #MAKESPACEFORWOMEN: Is there enough space in space for women? Olay launched its first space mission to find out, featuring Busy Philipps, Lilly Singh, Katie Couric, Taraji P. Henson, and NASA astronaut Nicole Stott. The ad promoted the brand’s donation to Girls Who Code of up to $500,000 for people who posted on social media using the hashtag.
above: our personal favorite, Jason Momoa for Rocket Mortgage
And according to Ad Age and iSpot Tv these are the top ranked ads by Digital Share of Voice:
Top Ads by Digital Share of Voice (Excluding Movie Trailers & Show Promos)
1. Jeep: Groundhog Day
2. Facebook: Ready to Rock?
6. Pepsi Zero Sugar: Zero Sugar. Done Right.
7. Hyundai: Smaht Pahk
9. Olay: Make Space For Women