Using ethically-sourced diamonds from Botswana, DeBeers challenged ten different independent jewelry designers to reimagine that classic symbol of love and devotion, the diamond engagement ring. The result is the Ten/Ten Limited Edition Engagement Rings.
Each of the ten designers (all women), were tasked with creating one ring using a diamond responsibly sourced in Botswana and weighing less than 1 carat for the Ten/Ten, a limited capsule collection of 100 commitment rings sold exclusively on Blue Nile.
Aimed to be accessibly priced between $3,000 and $4,500, each ring design is totally unique, with one featuring a hidden inscription and several others the opportunity for personalization by integrating bands or other rings.
The Ten/Ten Limited Edition Engagement Rings
Catherine Sarr of ALMASIKA:
Aurora Lopez Mejia:
Lauren Harwell Godfrey of Harwell Godfrey:
Lola Oladunjoye of Lola Fenhirst:
Natasha Tsimmerman of Platt Boutique Jewelry:
Wing Yau of WWAKE:
‘The inspiration for Ten/Ten was really driven by a combination of things,’ says Stephen Lussier, De Beers executive vice president of consumer markets. ‘We wanted to support the people of Botswana whose economy is dependent on diamond revenues, to allow more people to discover the incredible creativity of ten independent designers and to offer something really special to couples hoping to get engaged this year.’
Ten/Ten was conceived during the early stages of the Covid-19 pandemic, specifically to both promote diamonds from Botswana, a country whose economy relies largely on diamond revenues, as well as to increase visibility of the ten independent designers each chosen for their unique points of view: Catherine Sarr of ALMASIKA, Aurora Lopez Mejia, Bea Bongiasca, Lauren Harwell Godfrey of Harwell Godfrey, Lola Oladunjoye of Lola Fenhirst, Marla Aaron, Michelle Fantaci, Natasha Tsimmerman of Platt Boutique Jewelry, Pamela Love and Wing Yau of WWAKE.
The collection was extremely well received with the pieces being sold exclusively by Blue Nile during the beginning of 2021, spotlighting the designers and sharing details on the diamond origins and impact in Botswana.
Listen to the designers share their stories regarding this challenge here on Blue Nile’s Blog.