A Look At The Best Car Ads On Superbowl LI

I wasn’t going to do a post on this year’s Superbowl ads, but after seeing so many good ones leaked for the automobile industry, I couldn’t stop myself. Several of this year’s car ads for the Championship game are well-directed, well-cast commercials that are too good to miss while taking a pee-break. Read more

Reebok Bacon: A Tasteful Cross Promotion Cooked Up by Venables Bell & Partners.

Venables Bell & Partners of San Francisco devised a clever consumer engagement initiative to celebrate the 2014 Reebok CrossFit Games that rewarded CrossFit athletes’ love of the Paleo diet* – bacon in particular. Venables Bell & Partners Reebok Bacon is branded bacon in beautiful packaging coupled with a mobile truck full of bacon-laced yummies and the use of social media made for one smokin’ promotion. Read more