MINI Asks 8 Different Creative To Launch Their Newly Revised Cars

MINI launched by campaign

For the new MINI launched by campaign, British premium car manufacturer MINI asked 8 very different types of creatives, ranging from a Turkish Cake Artist to a British Pop Star, to create short films that share how the extensively revised MINI 3-door, MINI 5-door and MINI Convertible models make a grand entrance in their personal environment. Read more

Anglepoise + Paul Smith Launch Type 75 Edition Two Desk Lamp

Anglepoise Type 75 Desk Lamp Paul Smith Edition Two

Designer Paul Smith, known for his use of colors and modern style, has once again collaborated with British brand Anglepoise for a second limited edition version of their classic Type 75 desk lamp. Read more

Paul Smith’s Limited Edition Evian Bottles

Paul Smith for evian

Each year, around this time, Evian comes out with a limited number of special designer editions of their bottled water for the holidays. Last year it was a haute collaboration between Baccarat and Jean Paul Gaultier, this year the look is more whimsical with the design stylings of Paul Smith. Read more