Equinox Kicks Off 2016 With Another Provocative Ad Campaign.

equinox 2016 ad campaign

Equinox, the high-performance lifestyle leader in the luxury fitness category, is known for risky and provocative ad campaigns. Their newest for 2016, Commit To Something, continues the trend. Read more

Equinox Defends Their Controversial Ad Campaign Shot By Terry Richardson.

Terry Richardson for Equinox

You may or many not have read the glut of recent articles highlighting the controversy over the “skinny” models in the latest ad campaign for Equinox Fitness Clubs shot by photographer Terry Richardson. According to Fashionista, HuffPo and plenty of other blogs, gym goers expressed disappointment in the ‘thin’ physiques displayed in the ads. Read more