More Peepular than ever.
Those colorful sugar-coated marshmallow Easter treats shaped like bunnies and chicks continue to expand their cult-like popularity. More colors, chocolate dipped, bite-sized and sugar-free versions are now available. In response to the public Peep demand, Just Born has been marketing Peeps products like crazy. They opened their first Peeps & Company store and have launched a new dedicated e-commerce Peeps site. (more…)