I still remember the public shock in 1994 when IKEA ran their first ad featuring a gay couple, “Dining Room” directed by Paul Goldman. Created by then CD Greg DiNoto, ACD Kathy Delaney, CW Dallas Itzen and AD Patrick ONeill of Deutsch NY, the breakthrough ad had to be pulled off the air as a result of a bomb threat.
That was 25 years ago and today I saw an ad for Gillette, ‘My First Shave,’ featuring a transgender youth and his real life father. The spot is the latest from Gillette whose Anti-bullying message earlier this year caused many to boycott the brand for being too political. Read more →
If you must sell a beverage based on the strategy that it unites people, then Heineken’s World’s Apart, is the way it is done. The 4 minute ‘experiment’ succeeds where Pepsi’s Kendall Jenner ad failed. Read more →
One of the most memorable spots on yesterday’s Super Bowl – and one that has made it on most reviewers “Best Spots of the Super Bowl” lists – is also one which has been stirring up some controversy, at least amongst the ad community. Frankly, anyone outside of the advertising business could not care less, so I won’t be surprised if you’ve stopped reading this already. But back to the subject at hand. Read more →
The strategy ‘be yourself’ or “be comfortable with who you are” is nothing new – especially for liquor. But when visually communicated with the synthesis of brilliant casting, great music, impeccable direction by Tim Godsall and perfect pacing, such as “Beach”, a new spot for Southern Comfort by Weiden & Kennedy, New York, it feels breakthrough.
“Beach,” featuring the song “Hit or Miss” by Odetta:
Featuring the song “Hit or Miss” by Odetta, the 90 second spot (which airs on tv as a 60:), turns an unlikely sex symbol into one. The mustachioed, sun-kissed, stout, speedo-clad, middle-aged man saunters with such swagger and confidence to the lyrics ‘I gotta be me… ain’t nobody just like this, I gotta be me, Baby, hit or miss” that he appeals to women and men alike.
Move over “Most Interesting Man In The World”… I think I have a new hero.
Southern Comfort. Whatever’s Comfortable.
Full Credits: Agency: Wieden + Kennedy New York Client: Southern Comfort ECD: Scott Vitrone ECD: Ian Reichenthal CD: Ian Reichenthal CD: Scott Vitrone CW: Nick Kaplan AD: Jeff Dryer Head of Content Production: Lora Schulson Producer: Alison Hill Head of Brand Strategy: Stuart Smith Digital Strategist: Marshall Ball Brand Strategist: Ben Alter Director of Business Affairs: Sara Jagielski Production Company: Biscuit Filmworks Director: Tim Godsall EP: Holly Vega Managing Director: Shawn Lacy Line Producer: Rick Jarjoura Director of Photography: Edu Grau Editorial Company: Mackenzie Cutler Editor: Gavin Cutler Post Producer: Sasha Hirschfeld Editorial Assistant: Ryan Steele VFX Company: Suspect VFX Executive Creative Director: Tim Crean VFX Supervisor: John Geehreng VFX Flame Artist: John Geehreng VFX CG Artists: Cedrick Gousse Producer: Tsiliana Jolson Telecine Company: CO3 Colorist: Tim Masick Mix Company: Heard City Mixer: Phil Loeb Sound Designer: Phil Loeb Sound Designer: Sam Shaffer EP: Gloria Pitagorsky Music Supervision Company: Good Ear Music Supervision Music Supervisor: Andrew Charles Kahn Song: Hit or Miss Artist: Odetta
Scent of a Woman for men: Now available in a bottle. Last week, Tom Ford debuted a new ad campaign which featured his newest Men’s Fragrance directly between the legs of a naked, and nicely waxed, woman. Another fragrance from Germany, Vulva, is being sold with similar imagery.
Coochies Sell Cosmetics
Please be aware that the following post is NSFW and sexually suggestive. Therefore it should not be viewed by those under the age of 18.
The campaign has been controversial for obvious reasons and as you can see below, what has run in the US publications is a tamer, less titillating version of the actual photographs.
Below are the original photographs for Tom Ford’s campaign shot by Terry Richardson. These are the uncropped photos and are not marred with giant logos. The ads ran cropped and with the logos, of course, as you will see below.
And below are the actual produced ads as they appear in fashion publications:
I fear he has started a trend. Meet Vulva.
Now, a German company Vivaeros has a product called Vulva. And although the site, shots, and ads seem like a ‘spoof’ on the Tom Ford work, the company insists the product is for real. They describe it as a “beguiling vaginal scent” and is selling it both as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing and for women to wear during intercourse to stimulate their own pleasure.
Tagline in their tv spot? Smell me and Cum. Hence the url: smellmeand.com
Below is a clip from Jonathan Ross of the BBC as he talks about “Vulva” on his television show.
If you’re going to the site, it’s full of nudity, so please view at your own discretion and only if you are 18+ years of age. ——————————————————————————————–
About Tom Ford’s Controversial new ad campaign from WWD: Though the designer took a more demure approach in his original ad campaign for his new fragrance, he’s decided to shock the masses once again, switching images shot by Marilyn Minter in April for racier photographs of a dewy woman’s body taken by Terry Richardson.
The photos range from tame to titillating — the most shocking being the Tom Ford for Men bottle wedged between a woman’s glistening thighs, with the bottle barely covering her bare genitalia. “We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance,” said a spokeswoman for Tom Ford Beauty, a division of the Estée Lauder Cos. Inc.