Gillette Continues To Prove They’re Woke With ‘My First Shave.’

I still remember the public shock in 1994 when IKEA ran their first ad featuring a gay couple, “Dining Room” directed by Paul Goldman. Created by then CD Greg DiNoto, ACD Kathy Delaney, CW Dallas Itzen and AD Patrick ONeill of Deutsch NY, the breakthrough ad had to be pulled off the air as a result of a bomb threat.

That was 25 years ago and today I saw an ad for Gillette, ‘My First Shave,’ featuring a transgender youth and his real life father. The spot is the latest from Gillette whose Anti-bullying message earlier this year caused many to boycott the brand for being too political. Read more

Heineken’s World’s Apart Succeeds Where Pepsi’s Kendall Jenner ad failed.

heineken world's apart

If you must sell a beverage based on the strategy that it unites people, then Heineken’s World’s Apart, is the way it is done. The 4 minute ‘experiment’ succeeds where Pepsi’s Kendall Jenner ad failed. Read more

The Controversy (and the Talent) Behind The Beautiful Farmer Commercial for Dodge Ram Trucks From The Super Bowl.

Farmer Commercial for Dodge Ram Trucks

One of the most memorable spots on yesterday’s Super Bowl – and one that has made it on most reviewers “Best Spots of the Super Bowl” lists – is also one which has been stirring up some controversy, at least amongst the ad community. Frankly, anyone outside of the advertising business could not care less, so I won’t be surprised if you’ve stopped reading this already. But back to the subject at hand. Read more

Southern Comfort’s New Spot, Beach, Brings Us A New Hero and Unlikely Sex Symbol.

The strategy ‘be yourself’ or “be comfortable with who you are” is nothing new – especially for liquor. But when visually communicated with the synthesis of brilliant casting, great music, impeccable direction by Tim Godsall and perfect pacing, such as “Beach”, a new spot for Southern Comfort by Weiden & Kennedy, New York, it feels breakthrough.

“Beach,” featuring the song “Hit or Miss” by Odetta:

Featuring the song “Hit or Miss” by Odetta, the 90 second spot (which airs on tv as a 60:), turns an unlikely sex symbol into one. The mustachioed, sun-kissed, stout, speedo-clad, middle-aged man saunters with such swagger and confidence to the lyrics ‘I gotta be me… ain’t nobody just like this, I gotta be me, Baby, hit or miss” that he appeals to women and men alike.

Move over “Most Interesting Man In The World”… I think I have a new hero.

Southern Comfort. Whatever’s Comfortable.

Full Credits:
Agency: Wieden + Kennedy New York
Client: Southern Comfort
ECD: Scott Vitrone
ECD: Ian Reichenthal
CD: Ian Reichenthal
CD: Scott Vitrone
CW: Nick Kaplan
AD: Jeff Dryer
Head of Content Production: Lora Schulson
Producer: Alison Hill
Head of Brand Strategy: Stuart Smith
Digital Strategist: Marshall Ball
Brand Strategist: Ben Alter
Director of Business Affairs: Sara Jagielski
Production Company: Biscuit Filmworks
Director: Tim Godsall
EP: Holly Vega
Managing Director: Shawn Lacy
Line Producer: Rick Jarjoura
Director of Photography: Edu Grau
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Post Producer: Sasha Hirschfeld
Editorial Assistant: Ryan Steele
VFX Company: Suspect
VFX Executive Creative Director: Tim Crean
VFX Supervisor: John Geehreng
VFX Flame Artist: John Geehreng
VFX CG Artists: Cedrick Gousse
Producer: Tsiliana Jolson
Telecine Company: CO3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Phil Loeb
Sound Designer: Phil Loeb
Sound Designer: Sam Shaffer
EP: Gloria Pitagorsky
Music Supervision Company: Good Ear Music Supervision
Music Supervisor: Andrew Charles Kahn
Song: Hit or Miss
Artist: Odetta

Another Vodka Tries Advertising To Women. Introducing Van Gogh Blue.

Van Gogh Blue Vodka Targets Women

In today’s New York Times, Stuart Elliott, in his campaign spotlight column, wrote about Van Gogh Blue, a triple distilled wheat Vodka that specifically targets women. Read more

‘Gina Ads Are All The Rage Or How Coochies Sell Cosmetics (NSFW)

using women's vaginas to sell men's fragrance

Scent of a Woman for men: Now available in a bottle. Last week, Tom Ford debuted a new ad campaign which featured his newest Men’s Fragrance directly between the legs of a naked, and nicely waxed, woman. Another fragrance from Germany, Vulva, is being sold with similar imagery.

Coochies Sell Cosmetics

Please be aware that the following post is NSFW and sexually suggestive. Therefore it should not be viewed by those under the age of 18.

Tom Ford print ad for new fragrance

The campaign has been controversial for obvious reasons and as you can see below, what has run in the US publications is a tamer, less titillating version of the actual photographs.

Below are the original photographs for Tom Ford’s campaign shot by Terry Richardson. These are the uncropped photos and are not marred with giant logos. The ads ran cropped and with the logos, of course, as you will see below.

Sexually suggestive Tom Ford Ads

And below are the actual produced ads as they appear in fashion publications:

I fear he has started a trend. Meet Vulva.

Now, a German company Vivaeros has a product called Vulva.
And although the site, shots, and ads seem like a ‘spoof’ on the Tom Ford work, the company insists the product is for real. They describe it as a “beguiling vaginal scent” and is selling it both as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing and for women to wear during intercourse to stimulate their own pleasure.

TV Commercial:

in German:

Tagline in their tv spot? Smell me and Cum. Hence the url:

Below is a clip from Jonathan Ross of the BBC as he talks about “Vulva” on his television show.

You can purchase Vulva here

If you’re going to the site, it’s full of nudity, so please view at your own discretion and only if you are 18+ years of age.

About Tom Ford’s Controversial new ad campaign from WWD:
Though the designer took a more demure approach in his original ad campaign for his new fragrance, he’s decided to shock the masses once again, switching images shot by Marilyn Minter in April for racier photographs of a dewy woman’s body taken by Terry Richardson.

The photos range from tame to titillating — the most shocking being the Tom Ford for Men bottle wedged between a woman’s glistening thighs, with the bottle barely covering her bare genitalia. “We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance,” said a spokeswoman for Tom Ford Beauty, a division of the Estée Lauder Cos. Inc.

Want some Hi-res vaginas on your desktop?
You can download the Tom Ford ads as wallpaper for those of you who want to see a large brazilian wax staring back at you from your computer. Click here for the downloads of Tom Ford wallpaper here.

Or the Vulva Wallpaper downloads here.