The Body Beautiful. Athletes In The Buff For ESPN Magazine.

Athletes in the buff

Each year, in ESPN Magazine’s Body Issue, there’s a breathtaking photo editorial of athletes in the buff. These “bodies we want” are shot by numerous well-known photographers in varied styles. The elegant portraits capture these toned sports heroes wearing nothing but talent. Read more

Foot Locker’s Week Of Greatness Is Introduced By "All Is Right", A Hilarious TV Spot About Making Wrongs Right.

“I kept that in formaldehyde” says Mike Tyson of Evander Holyfield’s ear, which Tyson partially bit off in a Championship fight 16 years ago, and now returns in a gift box to the former Heavyweight fighter.

Sound funny? It is. And it’s just one of the brilliant moments in Foot Locker’s new tv spot to promote the stores’ Week Of Greatness and the premium shoe releases which begin on November 23rd.


above: Kyrie Irving’s dream brings together some of the most eclectic stars past and present to proclaim once and for all that “All is Right” during Foot Locker’s Week of Greatness.

The minute long television commercial by BBDO New York and directed by Jim Jenkins brings back NBA’s Kyrie Irving as a spokesman, dreaming of righting the world’s wrongs – which also include sending Dennis Rodman to North Korea permanently, seeing Brett Favre finally walk away, and Craig Sager’s decision to finally change his wardrobe.

CREDITS
Client: Foot Locker
Spot: “All Is Right”
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Senior Content Producer: Tricia Lentini
Creative Director, Copywriter: Alex Taylor
Creative Director, Art Director: Jason Stefanik
Executive Music Producer: Melissa Chester
Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive Films
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer, Line Producer: Marc Grill
Director of Photography: Ramsay Niokell
Music House: South Music
Edit House: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Visual Effects House: Schmigital
Sound Mix: Heard City
Sound Mixer: Keith Reynaud

New Cream Soda in "A Big Can for the Big Man." Introducing Soda Shaq.

AriZona Beverages has teamed up with Shaquille O’Neal to launch an all-natural cream soda line. SODA SHAQ, named for the basketball legend known for his personality, has hit the market in AriZona’s signature single-serve 23.5oz. can from Rexam.

SODA SHAQ contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories per serving. Like all AriZona products, it is made with no artificial colors or preservatives and is available in Original Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.

“We are excited to expand our offerings to include a great carbonated beverage innovation based on a soda shop classic,” said Don Vultaggio, Chairman of AriZona Beverages. “With nearly a third less calories than the competition, SODA SHAQ’s great-tasting and all-natural cream sodas are perfect for consumers looking for variety. And through our continued partnership with Rexam, we are bringing them to market in another great version of our iconic big cans.”

The new can designs (of which there are 8 for the flour flavors) include the tagline “A Big Can for the Big Man” and prominently feature Shaq’s famous likeness.

Rich Grimley, president and CEO, Rexam BCNA, says, “As the industry leader in 24oz. ‘big’ can production, we continue to grow our relationship with AriZona Beverages, supporting this brand extension with an ideal packaging choice that delivers superior recycling and environmental benefits as well as filling and distribution economics.”

SODA SHAQ is currently available at retailers nationwide at a suggested retail price of $.99 per can.

www.drinksodashaq.com

Athletes Recreate Iconic Album Covers For ESPN. All The Images, Side by Side Comparisons and Behind The Scenes Shots.

ESPN MUSIC ALBUM COVERS IIHIH HERO

ESPN Magazine’s Music Issue has a fabulous photo editorial that I simply had to share with you (along with some ‘behind the scenes’ shots). Photographed by Mattias Clamer, 14 athletes, all with a good sense of humor, let themselves be transformed to emulate musicians and recreate iconic album covers from the past few decades. Read more

Bodies We Want. All The Athletes In The Buff from the 2011 ESPN Body Issue.

Athletes in the buff
above: Athlete Blake Griffith poses au naturel for ESPN’s Body Issue

ESPN The Mag’s 3rd Body Issue, went on newsstands yesterday, Friday, October 7 and features over 22 athletes in the buff, revealing their physiques while tastefully concealing their other assets. Athletes who span the world of sports including the four cover athletes below: Hope Solo, Gretchen Bleiler, Blake Griffin, and Jose Reyes. Read more