A nice campaign for Hot Wheels Vintage Collection shot by Sean Eng for Ogilvy & Mather, Mumbai. The simple photographic image in the following three print ads tells a narrative that we can all relate to. No product shot and no copy necessary. When’s the last time you saw that?
Drawers: Refrigerator: Sofa:
Credits: Advertising Agency: Ogilvy & Mather, Mumbai, India National Creative Directors: Abhijit Avasthi, Rajiv Rao Group Creative Director: Sukesh Kumar Nayak Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar Copywriter: Sukesh Kumar Nayak Producer: Emily Ho, Eric Gan / Studio 31 Photographer: Sean Eng / Studio 31 Retoucher / Production: Studio 31
above: detail from World Wildlife Fund print ad, “Elephant”
Ads of the World, a fast growing site which features advertising from… yes, that’s right, all over the world, makes monthly picks for what they consider the best advertising in film (tv), print, ambient, outdoor, online and direct mail. Read more →
To some they may sound appealing, others may become nauseous, but yes, Smirnoff Vodka now comes Fluffed and Whipped. Two new dessert-type flavors (coined “confectionary” flavors by the alcohol industry) made to taste like marshmallow and whipped cream. Read more →
I came across these stunning winter landscapes by photographer Per Breiehagen and discovered that they began as a personal project and blossomed into an international ad campaign. And, as of 2016, a slew of products! Read more →
McCann Worldgroup, Mumbai and Warsaw-based creative agency Ars Thanea, devised and created this clever ad campaign to sell celebrity biographies for IDEAS books. Marilyn Monroe, Andre Agassi and Elvis “flash” the viewer swathed in book ‘jackets’ bearing their biography book covers. The celebrity images were entirely created in CGI by Peter Jaworowski of Ars Thanea.
Marilyn Monroe Biography ad and detail:
Elvis Biography ad and details:
Andre Agassi Biography ad and details:
The Challenge The branch of bookstores named Ideas Books decided to prepare advertising campaign which would present the broad array of its assortment, with main focus at underlining that the stores have both autobioraphic and biographic books on pop culture icons.
The Solution Bearing in mind the real physiognomy of main heroes, the agency created their 3D models (basing on organic modeling), and as a next step made them wear the covers of the books they were present in.
Credits Agency: McCann World group, Mumbai Regional Creative Director: Prasoon Joshi Executive Creative Director: Ryan S Menezes Writer: Ryan S Menezes, Trishay Kotwal Art Director: Ryan S Menezes Designer: Ryan S Menezes Client Servicing: Manoj Mansukhani
Production Studio: Ars Thanea Design Director / Art Director / Retoucher: Peter Jaworowski Production Manager: Marcin Molski Lead 3D Artist: Piotr Kolus 3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski
This Spring, fashion brand French Connection will launch a tongue-in-cheek, witty and visually captivating advertising campaign, with a return to humorous captions and a nod to the absurdity of french cinema.
Created by Fallon London, the fashion retailer’s campaign returns to the film medium after a six year absence, in an attempt to shift perception of the brand.
The campaign targets men and women both separately and together depending upon the media.
To introduce our campaign heroes for the two fashion lines, are the two :60 second intro spots, shown below:
A slew of 30 second spots are also being created, speaking to specific fashions for each of the two sexes. Below are two examples.
The Man- Marl:
The Woman – Light and dark:
The print campaign and out of home:
the press release:
Spring 2010 sees French Connection create a stimulating, visually captivating and witty campaign with a return to humorous captions. The creative ante has been upped with a provocative campaign that allows the brand to effectively talk to fashion conscious men and women through intelligent wit and humour, inherent to the brands personality. The campaign is a lighthearted study of man and woman, bringing a distinct voice to the brand while ensuring the clothes remain at the forefront of everything we do. The campaign idea came from a need to talk to men and women in different ways. The most dramatic impact comes in the form of ‘The Man’; a rugged, bearded and outspoken character who tells our customer how to dress. He has the physique of a bare-knuckle boxer, the brain of Voltaire and a discerning eye. Other men can learn much from him. ‘The Women’, is understated, yet sexy, her description is brief, as we know little of her. She is beautiful, enchanting, capricious and mystifying. We don’t even catch her name.
Once we had our man and woman – we studied them; their behaviour, their mannerisms and their attire. This allowed us to comment on their clothes, discuss the materials and the detailing and evaluate their personal style. All our comments are voiced in fluent franglais. Playing on the ‘Franglais’ connection further we selected a French actor and actress to model the collection – giving the imagery added depth and personality. By working with an advertising agency with unparalleled credentials we feel we have matched our fashion expertise with their know-how of developing a distinct brand voice with wit, while remaining true to the brands values. To give the campaign the launch pad it deserves French Connection will embark on a multi-platform campaign starting with high profile TV adverts showcasing the campaign films on the 7th February 2010. The campaign encapsulates the French Connection Spring Summer 10 collection perfectly giving it a clean yet creative backdrop.
The ladieswear collection is all about feminine tailoring in soft nudes contrasted against bold Hawaiian prints and stripes. Clean cut lines are juxtaposed against softer silhouettes in fluid fabrics. Exaggerated shoulders still play an important role, from blazers, all over embellished tops to fitted dresses. The French Connection man steps in to SS10 in sophisticated fashion-forward pieces focusing on quality fabrics, unique detailing and signature design twists. Masculinity is the essence of the collection and created through simply stylish wearable clothes, ideal for a real man at one with the outdoors. “We believe we have created an impactful and intelligent campaign which we hope will encourage talk-ability amongst our loyal customers and fashion opinion formers worldwide.
The campaign creative enables us to speak to our male and female customers in a clever and effective way, whilst reaffirming our premium status on the high street. This is set to be a very important season for French Connection”. Stephen Marks, Founder & Chairman of French Connection French Connection