Samsung recently introduced the Gear S, the next generation smart wearable device that expands the smartphone experience to the wrist. Now, they’ve solicited Swarovski and Diesel Black Gold to create stylish bands and designs for the high-tech 3G connected watch that allows consumers to directly make and accept calls, or receive and respond to messages and emails.
Swarovski and Diesel for Samsung Gear S
Swarovski’s exclusive strap for the tech-enabled wristwatch is adorned with cut crystals and Diesel Black Gold adds some rock and roll in different shapes, colors and details, all characterized by their iconic attitude.
Swarovski for Samsung:
On September 2, 2014, Samsung Electronics Co., Ltd. and Swarovski, the global leader in cut crystal and fashion jewelry, announced the release of the Samsung Gear S Strap, the latest addition to its “Swarovski for Samsung” collection. This exclusive collaboration represents a distinctive union of Swarovski craftsmanship and Samsung technological expertise. The stylish Gear S Strap adds a striking radiance to the Samsung Gear S, the most up-to-date smart wearable device enhancing the smart wearable experience.
“One of the key aspects in wearable devices is providing diverse options for consumers to freely express their own taste and style,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung. “Our ongoing collaboration with Swarovski as demonstrated in the new Gear S Strap, allows us to stay ahead of trends and on the cutting-edge of design and style.”
The Samsung Gear S Strap is adorned with Swarovski cut crystals that perfectly complement the chic, curved design of the Gear S. It is made with a completely new Swarovski product, Crystal Fine Mesh, just launched in September 2014. This new innovative product integrates the crystals directly into the Strap’s metal mesh making it one of the most exclusive products in the Swarovski assortment. Swarovski’s Crystal Fine Mesh is already being used by top brands in the fashion industry. This unique accessory provides Samsung Gear S users with an exclusive opportunity to revel in fresh forms of self-expression through their wearable device.
“Samsung and Swarovski share a commitment to bringing high-quality, highly desirable products to the consumer market,” said Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional. “Together we will continue to write the success story we began with the ‘Swarovski for Samsung’ collection.”
The Swarovski Gear S Strap will be available on the Samsung online store and at experience stores starting in October. In addition, the “Swarovski for Samsung” collection will further expand with back covers for Samsung’s next flagship device.
Diesel Black Gold for Samsung
On September 9th, Samsung Electronics Co. Ltd. announced the partnership with Diesel Black Gold for a unique show collaboration featuring the new Samsung Gear S. The partnership between Samsung and Diesel Black Gold embodies the union of innovative, design-conscious technologies with a contemporary and unique fashion ecosphere.
Andreas Melbostad, creative director of Diesel Black Gold, has interpreted the revolutionary Samsung Gear S with a series of customized accessories, which will debut down the runway of the brand’s Spring/Summer 2015 show. By using the innovative technology of the Samsung Gear S as a foundation, the creative team at Diesel Black Gold created a collection of unique pieces, in different shapes, colors and details, all characterized by the iconic attitude of the advanced contemporary label. Elements of the SS 15 collection, inspired by highly stylized New Wave rock stars and tough rockabilly heroines, have been used to give a sharp attitude to the device, characterized by signature leather and metal details.
“We are committed to developing collaborations with brands that inspire fashion and empower people to express their personal style,” said Younghee Lee, Executive Vice President of Global Marketing, IT& Mobile Division at Samsung. “Our partnership with Diesel Black Gold is very crucial as it further showcases the union of fashion and technology, and the way in which wearable devices continue to become more intertwined in daily life.”
Andreas Melbostad (above with models wearing the watch) commented “I wanted to take the Gear S and inject the DNA of Diesel Black Gold. It has been an inspiring challenge to create a personalized version of this device making it an extension of the person and individual expression.”
Samsung and Diesel will also collaborate to make a 360 video of the Diesel Black Gold runway show to play on the Samsung Gear VR. When played on the Gear VR, the content will provide an immersive and unique viewing experience of the show.
The Samsung Gear S delivers an up-to-date smart wearable experience with 3G connectivity and wearable optimized features to meet the evolving needs of consumers.
Samsung Gear S video introduction:
Gear S Product Specifications:
– 2.0” Super AMOLED (360 x 480)
– Accelerometer, Gyroscope, Compass, Heart Rate, Ambient Light, UV, Barometer
– 39.9 x 58.1 x 12.5T
– 67g(Blue Black), 84g(White)
– 300mAh Li-ion / Typical Usage 2days
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honour the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries, 25,135 employees and revenues of 2.38 billion Euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenues of 3.08 billion Euros and employed 30,600 people.
About Diesel Black Gold
Diesel Black Gold is the finest expression of Diesel’s heritage. The line, designed by Andreas Melbostad, takes its parent brand’s irreverent attitude and innovative techniques to new heights of quality and refinement; it expresses the brand’s DNA and translates it into the territory of advanced contemporary fashion.
all images and info courtesy of Samsung