Stall & Dean are launching a Centennial Capsule Collection that honors the 100 year history of The Negro Leagues. Collaborating with five streetwear designers, each item is an homage to the Negro Leagues, is limited to 100 pieces and is accompanied by a narrated story activated by an augmented reality experience.
Stall & Dean Blackball Sweatshirts
“The centennial of the National Negro League is this year, spanning from 1920-2020. We recognize the Negro Leagues not as a disbanded league but the actual predecessor to modern baseball. There are many contributions MLB utilizes today that have their roots in the Negro League.” – Stall & Dean
With this collection Stall & Dean salutes The National Negro Leagues for 100 years of excellence on and off the field. Combining fashion, history and tech, the first to drop is the Blackball, a sweatshirt in grey or black designed by MO’TOUR.
Embellished with retro looking patches, the sweatshirts tell the story of the Negro leagues inception which is embedded in the apparel and activated by augmented reality technology.
The Blackball drop features legendary poet Black Ice presented in AR, powered by the application arloopa.
The unique storytelling experience is narrated by Tony, Emmy and Peabody award winning Def Poetry Jam alum Black Ice:
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-Blackball is limited to 100 pieces, numbered and authenticated by Stall & Dean
-Designed by Streetwear brand Mo’tour
-Augmented reality experience powered by arloopa
-Poetic Storytelling presented by The Legendary Black Ice
$249 USD each, pre-order the Blackball Sweatshirts here
Negro League Centennial Capsule (press release):
NEW YORK, Jan. 21, 2021 /PRNewswire/ — Stall & Dean is one of the last American companies still in business with a direct lineage to the Negro Leagues dating back to the early 1900’s. Stall & Dean manufactured uniforms and equipment for the The Negro Leagues since its inception. Stall & Dean also produced Negro League apparel in the late 1990’s throughout the 2000’s spearheading Negro League permeation into pop culture, outfitting stars in all genres, including Jay-Z, P-Diddy, and Shaquille O’Neal.
Stall & Dean is now taking the time to honor the organization that is a part of its early History. The Creative team at Stall & Dean have launched a multi-collaborative 5-piece apparel capsule that is equal parts design, technology, education and fashion. Stall & Dean is collaborating with 5 streetwear design companies and an augmented reality tech company to tell the story of the Negro Leagues, the story will be delivered by different notable personalities of all genres from music to art. The first storyteller is the Emmy, Tony and Peabody award winning poet The Legendary Black Ice, an alumni of the Def Poetry Jam Show.
Beginning January 15, 2021 Stall & Dean will start pre-orders of the limited edition capsule, each drop will consist of only 100 pieces, each numbered and authenticated by Stall & Dean, pre-orders will take place online at www.stallanddeanoriginal.com
“The Negro Leagues have contributed many things to the game of baseball as we know it today, it’s finally time to hear those stories, everything from stealing bases to wearing baseball helmets derived from the Negro Leagues, we are telling the stories that are not usually told,” says Zaire Baptiste, Stall & Dean’s brand and business strategist.
Collaboration is the future of the Stall & Dean brand and with this collab, Stall & Dean is fusing Fashion, Technology and Pop Culture to give a history lesson about The National Negro Leagues.