Plushdepartment Gives PC’s A Modern Makeover With PURE* Computers

pure computers

Plushdepartment (there is no space between the words) is an Amsterdam company that was formed based on the idea that computers are fantastic machines that enhance our capability to communicate, work, play, keep us informed, enable us to have control over the information, data and media we use like no other machine before… only they didn’t look aesthetically pleasing.

They asked themselves “Where were the computers that enhance our living space? Where were the computers that have shape and colour and feel?”

The folks at Plushdepartment started the search for beautiful, colorful, designed computers and found none. So, PURE* Computers was born.

They combined the power of computers with living, organic and beautiful materials. They added color, style and pattern and line to what used to be a boring square box. Inside the PURE*lineup they put balanced high end components. Each selected part is chosen for its excellence in its field. Some parts even had to be developed, like the PSU, which is designed by the electrical engineer of

The ceramic glazed PC housing comes in 10 different colors including natural, terracotta, sky blue, lime and some, like the white and black, come in either a matte finish or a glossy finish. An accompanying 5.1 amplifier is available as well.

They also have this metallic bronze option:

They also have a Gold PC with matching Gold Amplifier:
PURE*GOLD PC Amplifier 5.1

In addition to the solid matte, glossy and metallic colors, they have PURE *Art designs especially created for them by various artisans, like these two fabulous examples:

Delft Blue Series:

above: The Delft Blue series will be available in a limited amount and with numbered certificate from Royal Delft, Koninklijke Porceleyne Fles anno 1653.

And this fun one by Dutch Graffiti artist Zender:

Above: Zender is a well known Dutch artist working for exibitions, events and graphic design. You can find more of his work here.

Designer Piet Boon will be making one for them in concrete and expect one from designer Edward van Vliet in January.

What’s inside:
Processor: Intel Core 2 Duo; this CPU is very powerful yet very energy efficient.
Motherboard: Kontron; a industrial quality high tech board of superb quality.
Grafik card: ATI 4650 chip with 512MB DDR RAM/ DVI/VGA/HDMI
Hard disk: 1000 Gigabyte with very fast SATA II interface.
Memory: 2 x 2048MB highend Dual Channel RAM 800MHz dual channel.
Sound: 7.1ch HDA / AC-97
Network: 2 x Gigabit LAN connections plus 1 x wifi connection.
USB / Firewire: 8x USB 2.0, 4x RS232C, 2x IEEE1394 (Firewire).

All this makes the PURE*computers very powerfull and reliable and enables you to work fast, enjoy emerging graphics, store thousands of files, MP3’s, data, photos or movies and you can easily connect to other computers.

PURE* computers contain the same technology that you find in the computers. Ikbenstil uses the best available cooling technology to create extremely silent high end computers. At the same time those computers are very stable, energy efficient and fast. Because of this technology it is possible to use Plushdepartment computers in every living or working space.

The Plushdepartment Store
Dukdalfweg 30
1041BE Amsterdam
The Netherlands
E-mail: [email protected]
Telephone +31-20-3301345