Wieden + Kennedy Portland does it again. Their latest ad for Old Spice is a funny follow-up to Momsong, a commercial which broke earlier this year, launching the ‘Smellcome To Manhood” campaign. In Dadsong, we watch the contradictory manner in which mothers and fathers view the growing up of their little boy. Hilariously illustrated with song and bizarre visuals, the minute long advert manages to endear us to both points of view.
Directed by Andreas Nilsson of Biscuit Filmworks.
In Momsong, to refresh your memory, the new Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad: