Minions As Muses. The Bello Yello Fashion Capsule Collection For Adults.

minions bello yello capsule collection

The Minions Bello Yello Capsule Collection created by a select group of UK fashion designers has been launched to celebrate the film release of Universal Pictures and Illumination Entertainment’s Minions, opening July 8.

The limited edition collection, which was inspired by the lovable little yellow minions from “Despicable Me” and the soon be released film of their own “Minions” is available exclusively at Selfridges and at Colette beginning July 8th. The Minions Bello Yellow collection included products from Rupert Sanderson designers, Giles Deacon, Piers Atkinson, Tatty Devine and Criminal Damage, as well as designer jeans SJYP from a new South Korean label.


When Suzy Menkes took on the task of creating a mockumentary focusing on the influence that the Minions have had on the fashion industry since the beginning of time, stars including Alber Elbaz, Domenico Dolce, Stefano Gabbana and Stephen Jones lined up to admit that yellow had always been a big part of their lives. .

And this cover was a natural Vogue instinct as a result:
Minion-cover-vogue UK IIHIH

Minions Bello Yello Capsule Collection

Rupert Sanderson: the creator revisits her pump bestseller, the Malory at 100mm heel and printed fabric.
Minions high heels rupert sanderson IIHIH

Sandra Bullock, who is the voice of the villainous Scarlett Overkill in the movie, wore the fabulous Rupert Sanderson heels from the collection to the Saturday premiere:
sandra-bullock-waering the minions pumps
sandra-bullock in minions pumps

Giles Deacon: contemporary clothing for women, with sheath dresses, shirt, dress and shirt.
giles deacon minions sequin dress IIHIH
Giles Deacon's designs for the Minions Bello Yellow Collection

SJYP: Jeans unisex premiums and overalls (the uniform of Minions), denim shirts, jackets, pants, capris, hoodies and tees.
steve j and yoni p minions jeans and denim shirt IIHIH
steve j and yoni p minions sweater IIHIH
minion-bello-yellow sweatshirts IIHIH

Piers Atkinson: hatter offering a mini bowler, hats, pompom hat and a headband.
Piers Atkinson minion hats IIHIH copy

Tatty Devine jewelery with Perspex necklaces
tatty devine jewelry minions

Criminal Damage: streetwear for men and women, with t-shirts and hoodies.
criminal damage minions 1 IIHIH
criminal damage minions 2 IIHIH
criminal damage minions 3 IIHIH
criminal damage minions 4 IIHIH

They have Minions Havianas, too:
minions havianas
minions havianas2

Jamie Stevens, executive vice president, global retail development Universal Partnerships & Licensing, said that the designs have been created as “a collection of fashion-forward pieces that will appeal to the brand’s young adult and adult fans.” “We took inspiration from the London setting of the…film and partnered with several U.K. designers we felt could accurately translate the sweet and subversive personality of the Minions to fashion.”

The line has already launched at Selfridges in London and Manchester. Following the film’s London premiere, the collection will roll out globally to stores starting with Colette in Paris. Prices for the collections are expected to start at 30 pounds, or $45, for a Tatty Devine necklace and run through to 540 pounds, or $800, for a Rupert Sanderson shoe.

images courtesy of Colette, Selfridges and Grazia