Students from the Miami International University of Art and Design were challenged to design an original fashion collection made entirely from the fast food chain’s packaging.
This is not the first time we’ve seen Mickey D’s as wearable instead of digestible. Fashion designer MOSCHINO created a collection inspired by fast food and even McDonald’s has it’s own branded fashions and items for the home.
The 20 piece McDCouture Collection, which was featured in a runway show at the Setai on Miami Beach, included everything from cocktail dresses to a wedding gown. All the designs were fashioned entirely out of McDonald’s signature packaging.
For the McDCouture collection, the aspiring designers utilized more than 4,600 McDonald’s sandwich wrappers, 1,770 fry boxes, 1,100 straws, 600 to-go bags, 500 sandwich boxes, 200 soft drink cups, 500 ketchup holders, and 100 McFlurry cups.
above: Pablo Machado was inspired to create a wearable Spanish bullfighter’s costume using the simplest of materials. The fashion student, who used straws and straw wrappers in his creation, said, “The most challenging part of designing the garment was actually cutting the wrappers to 20 pieces and adhering to the skirt one by one.” The one dress took him two weeks of work, day and night, to complete.
above: Fashion student Stephanie Castanon created this all day breakfast dress and clutch with 20 McCafe Cups, 30 hash browns, 150 Egg McMuffin wrappers, 200 Burrito wrappers, 20 all day breakfast coupons and one breakfast menu clock.
above: Kami Linõs’ McDCouture evening gown was made from 30 fry boxes, 400 McChicken Sandwich wrappers and 500 white “created for you” wrappers
above: Big Mac and Quarter Pounder boxes embellish the high-low skirt with a bodice constructed of Created for You sandwich wrappers.
above: A cute two piece dress is made from McDonald’s white Created for You sandwich wrappers.
above: The bridal gown and matching bouquet design by Ricardo Hardouin was created with 900 white sandwich wrappers, 60 yellow sandwich wrappers and 20 fry boxes.
The other designs:
The project was initiated by a South Florida McDonald’s franchisee the was served up for the start of Funkshion Fashion Week Miami Beach.
The runway show video below was shot and edited by Dro Photography – https://drophotography.com
Guests were encouraged to share photos on social media by using #McDCouture.
After the fashion show the pieces will be displayed at the Miami International University of Art and Design.
All images and information courtesy of McDonald’s Corporate