Likely to go viral is this wonderfully cheesy portrayal of “Terry Quattro, Famous Person” by actor Jeff Goldblum as he sells us on the importance of good lighting for the new GE Link connected LED bulb.

Jeff does a fabulous job playing Terry, who is a Liberace meets The Continental character and credits the bulb with improving his looks.

Terry Quattro with GE Lighting:

Terry Quattro without GE Lighting:

In case you didn’t get that:

There are so many good moments and funny little lines, it’s worth watching the entire 2 minute spot.

Here are few of our favorite moments from the spot.

His jacket:

Putting in the bulb is so easy (twist in, turn on), he does it while painting a self-portrait:

Terry practices Dojo:

Terry’s Music Room is also his Hot Tub room:

BBDO New York teamed up with Tim Heidecker and Eric Wareheim (Tim & Eric of Adult Swim) for the spot. Full credits below.

Credits:
Client: GE
Spot: “Enhance Your Lighting”
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
ACD/Art Director: Anne Lac
ACD/Copywriter: Judd Counsell
Group Executive Producer: Anthony Nelson
Senior Integrated Content Producer: Darbi Fretwell
BBDO Music Producer: Rani Vaz
Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Manager: Gabriela Benitez
Account Manager: Sam White
Assistant Account Executive: David Slifer
Production Company: PrettyBird
Co-Founder / Executive Producer: Kerstin Emhoff
Director: Tim and Eric
Director of Photography: Andrew Wheeler
Line Producer: Hillary Calhoun
Post Production Company: Prettybird
Editor: Kyle Brown
Assistant Editor: Joe Carugati
Executive Producer: Kerstin Emhoff
Producer: Karl Reid
Visual Effects & Animations: Makana Sylva
Additional Visual Effects: Skulley VFX
Music/Sound Design: Beacon Street
Mix House: Heard City
Mixer: Cory Melious
Graphic Designer: Anthony Madlangbayan
Telecine: Company 3
Colorist: Tom Poole

Get your GE Link Light bulb here