A new limited edition Heinz X Absolut product collaboration for the UK market and Waitrose stores launches April 15th. The world’s best known ketchup brand, Heinz, has partnered with Absolut Vodka to offer their version of the popular Tomato Vodka pasta sauce.
HEINZ x ABSOLUT PASTA SAUCE
The Heinz brand has partnered with Absolut Vodka to offer a new kind of ketchup which combines the flavor of tomato with that of vodka, exciting foodies and enthusing fans of both brands.
This new variety of ketchup, combines the flavor of tomato with the sweetness of vodka, has aroused the enthusiasm of food lovers and fans of both brands.
Pasta alla Vodka had one of its biggest moments in history when, during the pandemic in 2020, supermodel and influencer Gigi Hadid created a viral sensation with her spicy vodka pasta, becoming one of the trendiest recipes on TikTok and Instagram.
@everything_delish GIGI HADID’S SPICY VODKA #recipe #spicyrigatoni #pasta #vodkasauce #gigihadidpasta #gigihadid #carbone #food #tiktokfood ♬ Gravity Falls Intro (Electro) – Blaze Blue
Now, one of the most iconic tomato sauce brands, Heinz, and one of the most iconic premium vodka brands, Absolut Vodka, are bringing their own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce. During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Tomatoes (70%), Tomato paste (8%), cream (milk), onion, salt and pepper and vodka flavouring (3%), Grano Padano (milk, egg), celery, sea salt, extra virgin oil, basil, concentrated lemon juice, white pepper and nothing else!
Ads for the product:
**Important information Pre-order only: LIMITED EDITION. FURTHER QUANTITY AVAILABLE IN WAITROSE STORES NATIONWIDE FROM MID-APRIL. MAXIMUM OF 5 JARS PER CONSUMER.
Available in the UK only.Limited number available to pre-order now on Heinz to Home.
Here in the US, Heinz has millions of condiments and variations. Their latest to launch are these spicy ketchups made with different peppers:
all information and images courtesy of Heinz and Absolut.