As part of their ongoing commitment to creating new platforms for design, Caesarstone has collaborated with London design studio Raw Edges to produce Islands. The brief was to re-examine the domestic environment and the use of surface.
Caesarstone presents ‘Islands’ by Raw Edges
With their signature creativity, Raw-Edges transforms the surface into the structure itself. Available in a range of sizes and proportions, Islands is designed for different functions within the home.
Veering away from the common modular system, Islands reshapes the typical interior arrangement by positioning the working surface as the binding element of its design. A display of cabinetry, appliances or separate units is slotted into voids within the surface itself instead of being placed atop or around it. Islands offers a new take on a variety of domestic spaces: kitchens, bathrooms and spaces whose surfaces answer more emotional domestic needs such as a space to play and a space to display objects.
Raw-Edges investigates the interaction between different sizes, materials, colours and textures within the interior space. Inspiration is drawn from Caesarstone’s Classico collection and in particular from its 2014 Supernatural designs, whose countertops star as the focal point of Islands. The surfaces’ strength, durability, textures and natural looking designs complement the different materials from which the separate units are made, such as reclaimed wood, terracotta, glass and other materials found in a domestic environment. The design celebrates the daily function, origin and importance of the units which are commonly hidden away behind a unified façade.
Raw-Edges founders Yael Mer and Shay Alkalay describe Islands as: “a great opportunity to experiment with everyday areas like kitchens and bathrooms. We always strive towards the alternative, the humorous and always question the traditional approach to design.” They add: “If in a common kitchen the surface is only a top layer that covers the kitchen units, here we would like to propose the surface as the core of the kitchen which holds the different elements together in quite an unexpected way.”
Eli Feiglin, VP of marketing at Caesarstone remarks: “Caesarstone is continuously seeking new and creative ways in which to reaffirm its position as a global trendsetter and leader in the industry. We are proud to work with a designer who rethinks the domestic environment, explores the surfaces’ unique properties and who may enhance them with a creative exploration of colours and materials.”
The following video was created with miniature models:
Designers: Yael Mer & Shay Alkalay
Scale Models: Raw Edges Design Studio
Production: Seeing The Brick Motion Studio
Director: Maarten Vranken
DOP: Gunter Blokken & Maarten Vranken
Animators: Maarten Vranken & Jan Kegels
Music & SFX: Jeroen De Meyer
2014 © Seeing The Brick Motion Studio
Caesarstone will present a further exploration of Islands with an interactive installation focusing on food and dining within the domestic environment.
• Islands by Raw Edges for Casaerstone will be presented at Palazzo Criveli Via Clerici 5, Milan
• Opening times April 9-13, 10AM – 6PM,
• April 8- late night preview 10AM – 8PM