Brand logotypes are publicly executed on the streets and surfaces of downtown Brampton by artist Dorota (Dori) Pankowska using the actual product to create the art. From shaving cream to chocolate hazelnut spread, recognizable product names become a sort of graffiti whose time is limited.
pro bono promo by Dorota Pankowska
The street art series is titled Pro Bono Promo, the name resulting from poking fun at the fact that these can appear as free advertising for the companies. Left up to diminish naturally over time, Dori says of “This has probably been my favourite project I’ve done so far.”
Chocolate Hazelnut spread:
Ketchup / Catsup:
all images courtesy of the artist
Special thanks to Scott Rench