The Carolina Reaper Madness Chip is from Texas-based Paqui, makers of gourmet gluten-free tortilla chips. It is made with the hottest chili pepper on the planet, measuring over 1.5 million units on the Scoville Heat Scale. It’s so hot, it’s sold only ONE chip at a time, cleverly packaged in a coffin to promote Paqui’s One Chip Challenge.
Carolina Reaper Madness Chip
Pacqui sells bags of spicy chips in various hot flavors all year round. The One Chip Challenge made with the world’s hottest pepper is a limited time promotion.
The Carolina Reaper Pepper
The chip is seasoned with the Carolina Reaper, developed by “Smokin” Ed Currie of The PuckerButt Pepper Company, which is now the hottest pepper in the world according to Guinness World Records.
Chilli Scoville rating
Cayenne 30,000–50,000 Tabasco
Scotch bonnet 80,000–300,000
Bhut Jolokia 800,000–1.04 million
Naga viper 1.38 million
Carolina reaper 1.56 million (the hottest chilli)
The single chip packaged is in a 1.6 oz. coffin:
The One Chip Challenge
Paqui issued the One Chip Challenge in which you must 1) eat the chip 2) take a photo or record a video of your reaction (make sure the chip and package are in view.) and 3) upload your video or photo, or post it and tag @PaquiTortillas on social media with #OneChipChallenge and #sweeps.
Participants get a Free bag of Paqui chips and every submission enters you for a chance to win the grand prize. Three grand prize winners will win a year’s supply of Paqui chips and a GoPro® HERO4 Silver.
Paqui will start selling Carolina Reaper Madness chips online and at select stores nationwide for a limited time. Price for the chip? $4.99.
Buy it here
The Carolina Reaper Madness Chip is made only with with Ground Corn, Canola Oil, Carolina Reaper Pepper, Ghost Pepper, Sea Salt, Chipotle Pepper, and Yeast Extract.
images, videos and info courtesy of Paqui, Guinness World Records and The PuckerButt Pepper Company