Balmain Ad Campaign Proves Why They Are Called Supermodels.

Balmain ad campaign

Haute couture fashion house Balmain has launched a new campaign for their 2016 Spring Summer line featuring supermodels of yesteryear, Claudia Schiffer, Cindy Crawford and Naomi Campbell. Photographed by the legendary Steven Klein these women, now in their mid-late 40s, look even better now than in their heyday.

Balmain Ad Campaign

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I don’t know what’s more beautiful in this synthesis of creativity: the fashions, the photography or the subjects. Call it a trifecta of beauty. Cindy Crawford is 49 and both Claudia Schiffer and Naomi Campbell are 45. The three dominated magazine covers, ads and runways as far back as 25 years ago and they are sexier than ever.

claudia, cindy and naomi

Steven Klein, one of the world’s foremost fashion photographers, proves in these black and white photos that at 50, he is still a master of presenting fashion with unparalleled finesse.

And Balmain, founded by Pierre Balmain in 1945, now with the talented (and gorgeous) Olivier Rousteing at the helm (shown below with the 90’s supermodels),  still remains one of the most respected fashion houses in the world.

olivier with the 90's supermodels

“I felt like I was dreaming as I was watching the photo shoot, because I knew it was going to be something iconic that I would never forget,” he said. “You realize working with them, it’s another way than working with the models of today. They know so much about themselves. Their career is so strong. They know their bodies so well. They move at the same time that the camera is moving. Steven also knows them so well, so it was such a good synergy.”- Olivier Rousteing

It’s a campaign that only maturity and experience could produce. And what a campaign it is. Below are all the photos from the campaign.

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Follow Olivier Rousteing on Instagram
Follow Steven Klein on Instagram
Follow Cindy Crawford on Instagram
Follow Claudia Schiffer on Instagram
Follow Naomi Campbell on Instagram

BALMAIN SPRING/SUMMER 2016 ADVERTISING CAMPAIGN CREDITS
Olivier Rousteing – Designer
Steven Klein – Photographer
Pascal Dangin (KiDS Creative) – Creative Director
Shay Ashual – Hair Stylist
Yadim – Makeup Artist
David White – Set Designer
Honey – Manicurist
Cindy Crawford – Model
Claudia Schiffer – Model
Dudley O’Shaughnessy – Model
Francisco Lachowski – Model
Geron McKinley – Model
Naomi Campbell – Model
Ronald Epps – Model

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