Four-time NBA All-Star Paul George has collaborated with both Nike and PlayStation to create a pair of sneakers inspired by game console’s DualShock 4 controller and the iconic symbols that have been a part of every PlayStation product. Read more
Nike EHQ approached Golden Wolf and asked them to bring their Genealogy of Innovation campaign to life. The films tracks back to Nike’s humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras. 7 Films, 43 years of history and 200 shoes, all in under 2 minutes. Read more
Inside Nike’s Shanghai’s facility, The House of Mamba, is the world’s first LED basketball court specifically built for the Nike Rise, a competition that searches for the best young Chinese players. The court has motion-tracking and reactive LED visualisation technology built into the floor to help American star Kobe Bryant teach his moves to young players in Shanghai.
Watch the world’s first full-sized reactive LED basketball court, train and challenge the final 30 Nike RISE contestants with intuitive, motion tracking training drills:
Discover more at http://nikerise.qq.com
I know this 2 minute film first ran about 6 months ago, but I can’t watch it enough. It’s more of an art installation than a TV commercial and I just love it, am just fascinated by it and wish I’d been there the day it was shot. If you don’t watch sports, you may not have seen it and if you have seen it, watch it again. (A ‘Making Of’ video is shown at the end of the post).
Filmed in Venice Beach, CA. by director Andreas Nilsson, who has a background is set design, what unfolds is a unique traction story of how CP3 cuts through L.A. in an effort to launch the new Nike CP3.VI shoes from ad agency Weiden + Kennedy.
The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court. The live installation and shoot took place on the basketball courts of Venice beach on Saturday, September 29th, 2012.
The incredible production featured over 40 performers and a bevy of props ranging from an overturned fruit cart to a flipped bicycle hanging in mid-air to showcase the nimble moves of NBA superstar Chris Paul.
Actors were carefully positioned throughout the installation, several seemingly hanging in mid-air though raised on plexiglass footholds, to demonstrate Chris Paul’s dynamic moves on the court. While mimicking Paul’s moves, the performers gracefully crash through boxes, intercept a woman and the dog she’s walking on a leash, cross through a cartoonist mid-caricature and upturn a fruit cart hanging throughout the performance space as if frozen in a series of ‘bullet time’ moments. The entire installation was captured on camera, directed by Nilsson to be edited as a short film showcasing all aspects of the production.
This video, shot in LA by production company Biscuit Dreamworks, is incredible, especially considering that the director did it all in one take.
The making of/behind the scenes video:
Agency: Wieden + Kennedy
Client: Jordan CP3.VI
Director: Andreas Nilsson
Prod. Co.: Biscuit Filmworks
Creative Director: Andy Ferguson
Creative Director: Brandon Mugar
Copywriter: Alexander Barrett
Art Director: Jed Heuer
Business Affairs Director: Sara Jagielski
Business Affairs Manager: Angel Cielo
EP: Dan Blaney
Brand Strategist: Ben Alter
ECD: Ian Reichenthal
ECD: Scott Vitrone
Head of Content Production: Lora Schulson
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
EP: Colleen O’Donnell
Line Producer: Pete Vitale
Director of Photography: Crille Forsberg
Production Designer: Brock Houghton
Wardrobe Stylist: Shirley Kurata
Managing Director: Shawn Lacy
Production Company: Show Cobra
EP: Kate Susman
Editorial Company: Show Cobra
Editor: Dom Whitworth
Post Producer: Charlie Clark
Post Executive Producer: Kate Susman
Music and Sound Artist: Mike Snow
Producer: Pontus Winnberg
The Sneakerknob by Berlin-based Metrofarm is a Nike Air Max sneaker cast in aluminum or bronze that functions as a door handle.
Founded in 2001 by Julia Böttcher and Jan ‘Nunu’ Müller, Berlin-based Metrofarm’s expertise lies in design & manufacture, from the pre-conceptual stage to finished products & installation.
Their versatile and fully integrated skill-set enables them to successfully initiate and control multi-faceted international assignments, combining graphics, packaging & promotional materials, garments, artefacts, lighting, exhibitions & events, retail/showroom/gallery interiors and product displays, fittings & furniture.
Their willingness to continuously experiment and improvise innovative techniques results in unique & original solutions for clients Nike, Absolut, Smart, ZDF, Allianz, Bang & Olufsen, Zeiss, Royal Copenhagen, Fritz Hansen, Georg Jensen, Louis Poulsen, De:bug, Dummy, Die Welt, etc.
Metrofarm constantly develop their collections of furniture and products as well as designing individual pieces for private clients.
TEL.: +49 30 23457753
FAX.: +49 30 23457755
Nike continues to impress with more of their interesting and artful projects for the 2010 World Cup. Read more
NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. They invited creatives, sent them each a brand new pair of NIKE shoes and asked them to use sport as inspiration to challenge their function. Read more
Now updated to include Damien Hirsts’s bike!
Stages is a united effort between Lance Armstrong and Nike in which they asked over 20 global artists to help raise funds for cancer awareness by using their creativity to express the LIVESTRONG message.
The “Stages” exhbition will debut in Paris on July 17th during the Tour de France at Galerie Emmanuel Perrotin and run through August 8th.
The exhibition will then travel to New York City for an October showing before moving to Los Angeles.
Participating artists : Richard Prince, Ed Ruscha, Andrea Gursky, Cai GuoQiang, Yoshitomo Nara, Christopher Wool, Jules de Balincourt, Tom Sachs, Shepard Fairey, Dzine, Eric White, Geoff McFetridge, Kaws, José Parla, Raymond Pettibon, Kenny Scharf, Rosson Crow, Aaron Young, Lari Pittman, Kenny Scharf, Catherine Opie
All profits from these sales will go directly to the Lance Armstrong Foundation to further their efforts to defeat cancer through research, outreach, and legislation.
In addition to the pieces in the art show, several of today’s hottest artists decorated Trek bikes for Lance to ride in several of his 2009 races, including in several legs of the Tour de France. The bikes made especially for this occasion that Lance will actually be riding were designed (well… more like decorated) by the following artists: Kaws, Shepard Fairey, Marc Newson, Kenny Scharf, Yoshitomo Nara and Damien Hirst.
Trek Madone Bike design by KAWS:
Trek Madone Bike Design by Shepard Fairey:
And of course a matching Shepard Fairey decorated Giro helmet:
Trek Speed Concept Bike design by Marc Newson:
Trek equinox TTX Bike Design by Kenny Scharf:
Trek Speed Concept Bike design by Yoshitomo Nara:
The text on the top tube of the Nara bike reads, “Never forget your beginner’s spirit!”
above photo: Zack Vestal
As an added bonus all of Lance’s 2009 art bikes will be auctioned off by SOTHEBY’S on October 2nd at the VIP gala opening reception for “Stages” at the Park Avenue Armory with all proceeds going to benefit LIVESTRONG.