I will try to refrain from personal opinion as I share the concept of patent-pending Winkers(TM) with you. Rapidly making the rounds on the internet due to a you tube video of the jeans in action (shown below), the company, based in Everett, Washington is hand-painting pants so that as one walks, the images painted on the b’thigh (you know, the place where your butt cheek meets your thigh?) actually ‘wink’.
They are pricey as well as hideous (oops, did I say I was going to refrain from personal opinion?) but certainly are imaginative.
It might help their marketing to feature a rear end that isn’t quite so… um, bloppy. Oh and some less cheesy music on the video. And yes, a decent typeface on the site. Okay, so much for refraining from personal opinion.
Below are the five designs for which they have pricing and are available by order. But they will also create custom or special designs.
When it comes to ordering yourself a pair of Winkers, they ask you to take the following into consideration.
In their own words:
“To order a pair of Winkers a couple of things to take into consideration are what pants and will they “Wink”.
Jeans work the best for Winkers. Baggy jeans do not wink very well. Other types of pants work well also. But if the leg is to loose and hangs from the widest part of the buttocks the pants will not wink. Some dresses and lingerie will also wink. I do not have a satisfactory way to decorate lingerie though. Perhaps later. Taking all into consideration men’s pants will wink also. Many slacks and overalls do not wink very well though, because they are to (sic) loose.
When selecting a pair of pants to be decorated, select a pair that fit well and will show off your wink. Make sure they are clean. If they are new make sure they have been washed.”