I previously posted about three Vodka brands that specifically targeted women. Two of the brands are gone entirely: Diva brand Vodka and Igor Velodin’s Damaskaya, both aimed at women, were failures. The third, the globally known brand Van Gogh Vodka, dropped its campaign positioning their Blue Vodka as one for women. Now, Vixen Enterprises is trying it again. Perhaps this is the one that will succeed. (more…)