The Skol Ice Pack: A Six Pack of Beer In A Portable Block Of Ice Welcomes Russian Tourists to The World Cup.

skol ice pack

The Skol Ice Pack. For Skol Beer, F/Nazca Saatchi & Saatchi of Sao Paulo, Brazil came up with this cool – well, freezing – idea. To package six packs of Skol beer in portable blocks of frozen ice (that don’t freeze the beer) and distribute it to Russian tourists in Cuiab√°, one of the hottest capitals of Brazil, to remind the European World Cup fans of their harsh winters back home. (more…)

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